# Google Optimize: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 1 category by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-optimize

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 100 | 69% | 13 |

## And against it

- "Why avoid: Google discontinued the product entirely. If you're still using it, you're running on unsupported infrastructure." (Kimi K2, Experimentation)
- "Google Optimize / Optimize 360: avoid for new work. Google discontinued both on September 30, 2023" (GPT-6 Luna, Experimentation)
- "Officially discontinued as of September 2023 - If you're still using it, migrate immediately" (MiniMax M2.5, Experimentation)
- "Avoid pure consumer-focused tools like Google Optimize (discontinued anyway)" (Grok 4.20, Experimentation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 3 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 2 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Optimize, from 23 of the 31 answers that named it (only the models that return a source list).

### Domains cited

- convert.com: 15
- growthbook.io: 8
- g2.com: 7
- support.google.com: 7 (its own site)
- webflow.com: 7
- mastercard.com: 5
- personyze.com: 5
- posthog.com: 5
- wingify.com: 5
- alium.io: 4

### Pages cited

- https://convert.com/blog/a-b-testing/top-ab-testing-tools: 8
- https://webflow.com/blog/a-b-testing-tools: 7
- https://convert.com/blog/a-b-testing/ab-testing-tools-for-growth-teams: 5
- https://rightmessage.com/resources/website-personalization-tools: 4
- https://support.google.com/analytics/answer/12979939: 4
- https://alium.io/research/top-complaints-ab-testing: 3
- https://amplitude.com/blog/google-optimize-alternatives.md: 3
- https://blog.croct.com/post/best-personalization-platforms-small-teams-startups: 3

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.