# Google Meridian alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 205 of the 252 answers in the 1 category where Google Meridian holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/google-meridian/alternatives

## Named instead, most often (every category and segment added)

- Dreamdata: 37
- Rockerbox: 22
- Adobe Marketo Measure: 14
- Google Analytics 4: 11
- HubSpot Marketing Hub: 7
- Measured: 7

## Attribution and marketing mix modeling

**Small business**: 63 of 84 answers did not name Google Meridian (Google Meridian is #4 of 19 at 8%).

- Dreamdata: first choice in 14 of those 63
- Google Analytics 4: first choice in 11 of those 63
- HubSpot Marketing Hub: first choice in 7 of those 63
- Triple Whale: first choice in 5 of those 63
- Cometly: first choice in 4 of those 63
- Recast: first choice in 2 of those 63
- Rockerbox: first choice in 2 of those 63
- Ruler Analytics: first choice in 2 of those 63

**Mid-market**: 67 of 84 answers did not name Google Meridian (Google Meridian is #4 of 22 at 8%).

- Dreamdata: first choice in 17 of those 67
- Rockerbox: first choice in 7 of those 67
- Northbeam: first choice in 4 of those 67
- Recast: first choice in 4 of those 67
- Measured: first choice in 3 of those 67
- Mammoth Analytics: first choice in 2 of those 67
- Admetrics: first choice in 1 of those 67
- Adobe Marketo Measure: first choice in 1 of those 67

**Enterprise**: 75 of 84 answers did not name Google Meridian (Google Meridian is #12 of 16 at 0%).

- Adobe Marketo Measure: first choice in 13 of those 75
- Rockerbox: first choice in 13 of those 75
- Analytic Partners: first choice in 6 of those 75
- Dreamdata: first choice in 6 of those 75
- HockeyStack: first choice in 4 of those 75
- Measured: first choice in 4 of those 75
- CaliberMind: first choice in 3 of those 75
- Paramark: first choice in 2 of those 75

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.