# Google Marketing Platform: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 3 categories by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-marketing-platform

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 76 | 0% | 1 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 87 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 90 | 100% | 1 |

## And against it

- "The "Walled Gardens" (Proceed with Caution) Examples: *Google Marketing Platform (GMP), Meta Advantage+, Amazon DSP, TikTok Ads Manager.*" (Qwen 3.7 Flash, Data clean rooms)
- "often better for larger or more mature teams" (GPT-5.4 mini, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Marketing Platform, from 12 of the 18 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 12
- demandbase.com: 5
- thecmo.com: 5
- gane.ai/index: 4
- guideflow.com: 4
- sourceforge.net: 4
- adstellar.ai: 3
- influencermarketinghub.com: 3
- resources.rework.com: 3
- blog.hubspot.com: 2

### Pages cited

- https://g2.com/categories/video-advertising/enterprise: 4
- https://thecmo.com/tools/best-video-advertising-platform: 4
- https://demandbase.com/blog/programmatic-advertising-platforms: 3
- https://www.gane.ai/index/gtm/marketing/video-advertising/enterprise: 3
- https://influencermarketinghub.com/video-advertising/video-ad-platforms: 3
- https://resources.rework.com/tools/advertising/best-ad-management-software-2026: 3
- https://adstellar.ai/blog/ad-management-platforms-for-enterprises: 2
- https://blog.hubspot.com/marketing/ppc-tools: 2

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Marketing Platform's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: A unified advertising and analytics platform for smarter marketing and better results. (https://marketingplatform.google.com/about/)
- For: Small businesses and large enterprises. (https://marketingplatform.google.com/about/)
- Free plan or trial: Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. (https://marketingplatform.google.com/about/)
- Customers named: Adidas, Deckers Brands

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.