# Google LightweightMMM: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 1 category by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-lightweightmmm

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 63 | 25% | 4 |

## What the models said for it

- "LightweightMMM is a lightweight Bayesian Marketing Mix Modeling (MMM) library" (Muse Glimmer 30B, Attribution & MMM)

## And against it

- "Open-source like LightweightMMM or Robyn (from Meta) are free but demand strong data science skills" (Grok 4.20, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google LightweightMMM, from 7 of the 11 answers that named it (only the models that return a source list).

### Domains cited

- mammoth.io: 5
- spotsaas.com: 5
- usermaven.com: 4
- aboutmartech.com: 3
- improvado.io: 3
- mediaplanningtool.com: 3
- sellforte.com: 3
- admetrics.io: 2
- cometly.com: 2
- funnel.io: 2

### Pages cited

- https://mammoth.io/blog/marketing-attribution-software: 5
- https://spotsaas.com/list/marketing-attribution-software/for-small-business: 5
- https://aboutmartech.com/blog/best-marketing-mix-modeling-software: 3
- https://mediaplanningtool.com/tags/mmm: 3
- https://usermaven.com/blog/affordable-attribution-tools: 3
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 2
- https://funnel.io/blog/best-mmm-software: 2
- https://improvado.io/blog/analytic-partners-competitors: 2

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google LightweightMMM's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Free plan or trial: Start gratis prøveperiode (https://workspace.google.com/intl/da/solutions/ai/marketing)
- Certifications: ISO 42001, SOC 1, SOC 2, SOC 3, HIPAA

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.