# Google Keyword Planner: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 2 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-keyword-planner

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 19 | 0% | 6 |
| [App store optimization tools](https://www.gane.ai/index/gtm/marketing/app-store-optimization/index.md) | 0% | 52 | 0% | 1 |

## What the models said for it

- "Great for keyword research (tied to Google Ads but usable for organic SEO)" (Grok 4.20, SEO)
- "Google Keyword Planner – Free keyword research" (DeepSeek V4 Flash, SEO)
- "Keyword research & search volumes | Free" (Kimi K2, SEO)
- "Free keyword research starting point" (MiniMax M2.5, SEO)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Keyword Planner, from 16 of the 17 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 11
- zapier.com: 6
- capterra.com: 3
- dev.to: 3
- entrepreneur.com: 3
- rankauthority.com: 3
- reddit.com: 3
- technologyadvice.com: 3
- ahrefs.com: 2
- backlink-tool.org: 2

### Pages cited

- https://blog.hubspot.com/marketing/seo-tools-for-small-business: 11
- https://zapier.com/blog/best-seo-content-optimization-tools: 5
- https://blog.hubspot.com/marketing/seo-tools: 3
- https://entrepreneur.com/growing-a-business/8-best-free-and-low-cost-seo-tools-for-small-businesses/466675: 3
- https://rankauthority.com/affordable-seo-tools-that-actually-deliver-results: 3
- https://technologyadvice.com/blog/sales/best-seo-tools: 3
- https://ahrefs.com/blog/small-business-seo-tools: 2
- https://backlink-tool.org/en/best-affordable-seo-tools-2026: 2

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Keyword Planner's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Optimize with the right keyword (https://ads.google.com/)

## What it publishes

Every page ads.google.com exposes, read 2026-09-29: 10000 addresses. By kind, pages and the last 90 days:

- blog: 128 pages, 0 in the last 90 days, latest 2025-11-01
- case study: 117 pages, 0 in the last 90 days, latest 2026-03-30
- conference or event: 16 pages, 0 in the last 90 days, latest 2024-11-19
- comparison: 5 pages, 0 in the last 90 days, latest 2023-03-20
- template or tool: 10 pages, 4 in the last 90 days, latest 2026-09-18
- glossary or explainer: 5 pages, 0 in the last 90 days, latest 2023-03-20
- podcast or video: 64 pages, 0 in the last 90 days, latest 2026-04-08
- news or press: 340 pages, 0 in the last 90 days, latest 2026-01-22
- Recent: 2026-09-18 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/en-all/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-18 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/uk/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-17 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/aunz/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-17 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/in/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-04-08 podcast or video: Ads decoded s1e6 https://business.google.com/aunz/accelerate/podcasts/ads-decoded-s1e6
- Recent: 2026-04-08 podcast or video: Ads decoded s1e6 https://business.google.com/en-all/accelerate/podcasts/ads-decoded-s1e6

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.