# Google Forms: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 35 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-forms

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 19% | 2 | 26% | 31 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 54 | 0% | 2 |
| [Contact center quality assurance](https://www.gane.ai/index/gtm/customer/contact-center-quality-assurance/index.md) | 0% | 75 | 0% | 1 |
| [Event lead capture apps](https://www.gane.ai/index/gtm/marketing/event-lead-capture/index.md) | 0% | 43 | 0% | 1 |

## What the models said for it

- "Google Forms offers unlimited surveys, unlimited responses, and real-time Google Sheets sync at zero cost, making it ideal for companies with essentially no budget." (Claude Haiku 4.5, Feedback)
- "If you need a simple, reliable feedback tool, consider: Google Forms | Free, no limits, works fine for basic needs" (DeepSeek V4 Flash, Feedback)
- "It is the best no-frills choice for quick customer feedback and the most used free option for small businesses." (Muse Glimmer 30B, Feedback)
- "the best overall customer feedback and survey platform is Google Forms (completely free)" (Grok 4.20, Feedback)

## And against it

- "Google Forms (for professional research): ... not for customer research. It lacks advanced logic, branding, and non-Google integrations." (MiniMax M2.5, Feedback)
- "Avoid pure free tools like Google Forms for company-wide use due to limited analytics and security." (Grok 4.20, Feedback)
- "simple survey tools (like basic SurveyMonkey or Google Forms) often fail due to lack of automation, permissions, and depth" (Gemini 3.5 Flash, Feedback)
- "Google Forms and basic free tools for operational CX programs: They work for simple surveys, but generally lack automation" (Perplexity Sonar, Feedback)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 1 | 4 |
| Perplexity Sonar | 1 | 0 | 0 | 2 | 3 |
| Grok 4.20 | 1 | 1 | 0 | 2 | 4 |
| Mistral Small | 1 | 0 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 1 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Forms, from 91 of the 108 answers that named it (only the models that return a source list).

### Domains cited

- surveysparrow.com: 27
- capterra.com: 26
- frill.co: 26
- uschamber.com: 24
- g2.com: 23
- smallbiztrends.com: 19
- typeform.com: 19
- extend.com: 18
- guideflow.com: 17
- softwareadvice.com: 17

### Pages cited

- https://frill.co/blog/customer-feedback-tools: 24
- https://uschamber.com/co/grow/marketing/small-business-survey-tools: 24
- https://extend.com/post/top-customer-satisfaction-survey-software-platforms: 18
- https://typeform.com/blog/customer-feedback-tools: 14
- https://smallbiztrends.com/customer-satisfaction-survey-tool: 13
- https://guideflow.com/blog/survey-software-tools: 11
- https://financesonline.com/12-best-survey-software-for-small-business: 9
- https://guideflow.com/blog/customer-feedback-tools: 9

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Forms's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Online forms to get insights quickly (https://www.google.com/forms/about)
- For: Perorangan, bisnis, dan organisasi (https://www.google.com/intl/id/forms/about)
- Customers named: HwaCom, RSPCA, Paack

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.