# Google Display & Video 360: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 53 judge labels across 7 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-display-video-360

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 14 | 31% | 36 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 18 | 25% | 12 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 50 | 0% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 148 | 100% | 1 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 72 | 0% | 1 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 60 | 0% | 1 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 68 | 0% | 1 |

## What the models said for it

- "Google dominates overall... Best For: Large enterprises in the Google ecosystem, brand awareness, and multi-channel campaigns." (Grok 4.20, Programmatic)
- "Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*" (Gemini 3.5 Flash, Programmatic)
- "A major enterprise DSP inside Google Marketing Platform... Best for: large advertisers/agencies that want broad reach" (GPT-5.4 mini, Programmatic)
- "The market is increasingly dominated by the "big three" — Google DV360, The Trade Desk, and Amazon DSP" (DeepSeek V4 Flash, Programmatic)

## And against it

- "Stick away from enterprise DSPs like The Trade Desk and Google DV360" (DeepSeek V4 Flash, Programmatic)
- "~$25K/month entry point, more aimed at large Google ecosystem advertisers" (DeepSeek V4 Flash, Programmatic)
- "Large enterprise DSPs (like The Trade Desk or Google Display & Video 360) often require hefty minimum monthly spends and dedicated programmatic teams." (Gemini 3.5 Flash, Programmatic)
- "Unlike enterprise-heavy DSPs (e.g., The Trade Desk or Google DV360), MNTN is designed for marketers who want control without a massive team or budget." (Grok 4.20, Video ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 1 | 1 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 4 | 6 |
| Perplexity Sonar | 0 | 4 | 0 | 1 | 5 |
| Grok 4.20 | 1 | 3 | 1 | 2 | 7 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 3 | 5 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 1 | 4 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 1 | 2 | 1 | 1 | 5 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 2 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Display & Video 360, from 169 of the 190 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 67
- g2.com: 44
- gane.ai/index: 44
- improvado.io: 44
- 6sense.com: 41
- reddit.com: 30
- madgicx.com: 29
- guideflow.com: 28
- vibe.co: 27
- epom.com: 25

### Pages cited

- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms: 39
- https://demandbase.com/blog/programmatic-advertising-platforms: 38
- https://improvado.io/blog/top-programmatic-platforms: 38
- https://magiclogix.com/theories/best-programmatic-platforms: 25
- https://demandbase.com/blog/best-ctv-advertising-platforms: 20
- https://smartyads.com/blog/programmatic-advertising-platforms: 19
- https://madgicx.com/blog/ad-tech-platform-for-programmatic-advertising: 18
- https://demandbase.com/blog/6-b2b-advertising-platforms-worth-considering-for-2026: 16

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Display & Video 360's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Display and Video 360 (DV360) (https://careers.google.com/jobs/results/99306736539574982-dv360-specialist)
- For: customer or agency (https://careers.google.com/jobs/results/99306736539574982-dv360-specialist)
- Price stated: Ireland: €84000 - €86000 (EUR) + 15% bonus target + equity + benefits (https://careers.google.com/jobs/results/143270770179482310-dv360-specialist)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.