# Google Business Profile: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 20 judge labels across 4 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-business-profile

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 2% | 13 | 0% | 10 |
| [Local listings management](https://www.gane.ai/index/gtm/marketing/local-listings-management/index.md) | 0% | 12 | 0% | 7 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 83 | 0% | 2 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 42 | 0% | 1 |

## What the models said for it

- "Directly claim and verify your Google Business Profile... It's free, and you own 100% of the data permanently." (Gemini 3.5 Flash, Local listings)
- "Start with Google Business Profile and direct ownership of key profiles" (Perplexity Sonar, Local listings)
- "If you want free, start with Google Business Profile." (Mistral Small, Reviews)
- "If you just need Google reviews and can tolerate SMS/email asks manually, start free with Google Business Profile or HiFiveStar." (Muse Glimmer 30B, Reviews)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Business Profile, from 79 of the 85 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 27
- softwareadvice.com: 23
- reddit.com: 18
- capterra.com: 15
- gane.ai/index: 15
- albato.com: 14
- guideflow.com: 13
- sourceforge.net: 13
- brightlocal.com: 12
- gbppromote.com: 11

### Pages cited

- https://albato.com/blog/publications/best-review-management-software: 14
- https://softwareadvice.com/review-management: 12
- https://wiremo.co/blog/best-review-management-software: 11
- https://gbppromote.com/best-local-listing-management-software: 8
- https://brandid.app/blog/local-marketing-software: 7
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/smb: 7
- https://praising.ai/best-review-management-software-2026: 7
- https://usa.inquirer.net/191823/best-reputation-management-software: 6

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google Business Profile's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: List your business on Search and Maps (https://www.google.com/adwords/express/pricing/)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.