# Google BigQuery Data Clean Rooms alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 227 of the 252 answers in the 1 category where Google BigQuery Data Clean Rooms holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/google-bigquery-data-clean-rooms/alternatives

## Named instead, most often (every category and segment added)

- Snowflake Data Clean Rooms: 56
- AWS Clean Rooms: 21
- Crossbeam: 14
- Amazon Marketing Cloud: 13
- Google Ads Data Hub: 13
- Decentriq: 9

## Data clean rooms

**Small business**: 73 of 84 answers did not name Google BigQuery Data Clean Rooms (Google BigQuery Data Clean Rooms is #9 of 13 at 2%).

- Crossbeam: first choice in 12 of those 73
- AWS Clean Rooms: first choice in 11 of those 73
- Snowflake Data Clean Rooms: first choice in 8 of those 73
- Google Ads Data Hub: first choice in 6 of those 73
- Amazon Marketing Cloud: first choice in 5 of those 73
- Decentriq: first choice in 3 of those 73
- AppsFlyer: first choice in 2 of those 73
- Habu: first choice in 2 of those 73

**Mid-market**: 78 of 84 answers did not name Google BigQuery Data Clean Rooms (Google BigQuery Data Clean Rooms is #9 of 11 at 0%).

- Snowflake Data Clean Rooms: first choice in 20 of those 78
- AWS Clean Rooms: first choice in 8 of those 78
- Amazon Marketing Cloud: first choice in 8 of those 78
- Google Ads Data Hub: first choice in 7 of those 78
- InfoSum: first choice in 4 of those 78
- LiveRamp Clean Room: first choice in 3 of those 78
- Crossbeam: first choice in 2 of those 78
- Databricks Clean Rooms: first choice in 2 of those 78

**Enterprise**: 76 of 84 answers did not name Google BigQuery Data Clean Rooms (Google BigQuery Data Clean Rooms is #6 of 11 at 4%).

- Snowflake Data Clean Rooms: first choice in 28 of those 76
- Decentriq: first choice in 6 of those 76
- InfoSum: first choice in 4 of those 76
- AWS Clean Rooms: first choice in 2 of those 76
- Databricks Clean Rooms: first choice in 2 of those 76
- LiveRamp Clean Room: first choice in 2 of those 76
- Microsoft Teams: first choice in 2 of those 76
- DataMoon Clean Room: first choice in 1 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.