# Google Analytics 4 alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 997 of the 1,260 answers in the 5 categories where Google Analytics 4 holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/google-analytics-4/alternatives ## Named instead, most often (every category and segment added) - Amplitude: 90 - PostHog: 66 - Mixpanel: 65 - Dreamdata: 41 - SparkToro: 34 - GWI: 33 ## Web analytics **Small business**: 26 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #1 of 14 at 57%). - Plausible Analytics: first choice in 9 of those 26 - Fathom: first choice in 6 of those 26 - Cloudflare Web Analytics: first choice in 2 of those 26 - Fathom Analytics: first choice in 1 of those 26 - GoatCounter: first choice in 1 of those 26 - Matomo: first choice in 1 of those 26 - Microsoft Clarity: first choice in 1 of those 26 - Mixpanel: first choice in 1 of those 26 **Mid-market**: 36 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #1 of 15 at 55%). - Plausible Analytics: first choice in 8 of those 36 - Matomo: first choice in 6 of those 36 - Clics: first choice in 2 of those 36 - Dreamdata: first choice in 2 of those 36 - HubSpot Marketing Hub: first choice in 2 of those 36 - Mixpanel: first choice in 2 of those 36 - Amplitude: first choice in 1 of those 36 - Fathom: first choice in 1 of those 36 **Enterprise**: 65 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #5 of 12 at 4%). - Adobe Analytics: first choice in 14 of those 65 - Google Analytics 360: first choice in 13 of those 65 - Matomo: first choice in 6 of those 65 - Matomo On-Premise: first choice in 2 of those 65 - Mixpanel: first choice in 2 of those 65 - Adobe Customer Journey Analytics: first choice in 1 of those 65 - Bold BI: first choice in 1 of those 65 - Clics: first choice in 1 of those 65 ## Attribution and marketing mix modeling **Small business**: 47 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #2 of 19 at 17%). - Dreamdata: first choice in 10 of those 47 - Triple Whale: first choice in 5 of those 47 - HubSpot Marketing Hub: first choice in 4 of those 47 - Ruler Analytics: first choice in 2 of those 47 - cometly.com: first choice in 2 of those 47 - AppsFlyer: first choice in 1 of those 47 - Attribution App: first choice in 1 of those 47 - Branch: first choice in 1 of those 47 **Mid-market**: 72 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #3 of 22 at 12%). - Dreamdata: first choice in 19 of those 72 - Rockerbox: first choice in 9 of those 72 - Northbeam: first choice in 4 of those 72 - Recast: first choice in 4 of those 72 - Measured: first choice in 2 of those 72 - Admetrics: first choice in 1 of those 72 - Adobe Marketo Measure: first choice in 1 of those 72 - Attribution App: first choice in 1 of those 72 **Enterprise**: 84 of 84 answers did not name Google Analytics 4. - Adobe Marketo Measure: first choice in 14 of those 84 - Rockerbox: first choice in 13 of those 84 - Analytic Partners: first choice in 8 of those 84 - Dreamdata: first choice in 7 of those 84 - Measured: first choice in 6 of those 84 - HockeyStack: first choice in 4 of those 84 - CaliberMind: first choice in 3 of those 84 - Paramark: first choice in 3 of those 84 ## Customer intelligence and data science **Small business**: 58 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #4 of 13 at 13%). - HubSpot Service Hub: first choice in 10 of those 58 - HubSpot CRM: first choice in 8 of those 58 - HubSpot Marketing Hub: first choice in 8 of those 58 - PostHog: first choice in 6 of those 58 - Mixpanel: first choice in 5 of those 58 - Microsoft Power BI: first choice in 2 of those 58 - Amplitude: first choice in 1 of those 58 - Cometly: first choice in 1 of those 58 **Mid-market**: 64 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #3 of 16 at 10%). - HubSpot Marketing Hub: first choice in 6 of those 64 - Amplitude: first choice in 5 of those 64 - Mixpanel: first choice in 4 of those 64 - Segment: first choice in 4 of those 64 - Dreamdata: first choice in 3 of those 64 - HubSpot CRM: first choice in 3 of those 64 - Totango: first choice in 3 of those 64 - Cometly: first choice in 2 of those 64 **Enterprise**: 83 of 84 answers did not name Google Analytics 4. - Adobe Customer Journey Analytics: first choice in 14 of those 83 - Amplitude: first choice in 6 of those 83 - Salesforce Data Cloud: first choice in 6 of those 83 - Adobe Real-Time CDP: first choice in 3 of those 83 - Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 83 - Mixpanel: first choice in 3 of those 83 - SAS Customer Intelligence 360: first choice in 3 of those 83 - Chattermill: first choice in 2 of those 83 ## Audience and consumer insights platforms **Small business**: 61 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #4 of 18 at 4%). - SparkToro: first choice in 23 of those 61 - SurveyMonkey: first choice in 4 of those 61 - Apollo.io: first choice in 3 of those 61 - GWI: first choice in 3 of those 61 - Wynter: first choice in 3 of those 61 - Attest: first choice in 2 of those 61 - Audiense: first choice in 2 of those 61 - Meaningful: first choice in 2 of those 61 **Mid-market**: 75 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #4 of 12 at 6%). - GWI: first choice in 11 of those 75 - SparkToro: first choice in 11 of those 75 - Audiense: first choice in 5 of those 75 - 6sense: first choice in 3 of those 75 - Wynter: first choice in 3 of those 75 - YouGov Profiles: first choice in 3 of those 75 - Apollo.io: first choice in 2 of those 75 - GWI - Global Web Index: first choice in 2 of those 75 **Enterprise**: 84 of 84 answers did not name Google Analytics 4. - GWI: first choice in 19 of those 84 - Qualtrics: first choice in 10 of those 84 - 6sense: first choice in 7 of those 84 - Demandbase: first choice in 5 of those 84 - Attest: first choice in 3 of those 84 - YouGov Profiles: first choice in 3 of those 84 - Adobe Real-Time CDP: first choice in 2 of those 84 - 6sense Revenue AI: first choice in 1 of those 84 ## Product analytics **Small business**: 77 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #4 of 7 at 4%). - PostHog: first choice in 46 of those 77 - Mixpanel: first choice in 20 of those 77 - Amplitude: first choice in 3 of those 77 - GainsightPX: first choice in 1 of those 77 - Heap: first choice in 1 of those 77 - June: first choice in 1 of those 77 **Mid-market**: 81 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #8 of 8 at 0%). - Amplitude: first choice in 28 of those 81 - Mixpanel: first choice in 13 of those 81 - PostHog: first choice in 12 of those 81 - Fathom: first choice in 1 of those 81 - Plausible: first choice in 1 of those 81 **Enterprise**: 84 of 84 answers did not name Google Analytics 4 (Google Analytics 4 is #9 of 9 at 0%). - Amplitude: first choice in 46 of those 84 - Mixpanel: first choice in 15 of those 84 - GrowthBook: first choice in 3 of those 84 - Pendo: first choice in 3 of those 84 - PostHog: first choice in 2 of those 84 - Adobe Analytics: first choice in 1 of those 84 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.