# Google Analytics 360: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 4 categories by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-analytics-360

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 38 | 0% | 2 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 95 | 0% | 1 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 70 | 0% | 1 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 54 | 100% | 1 |

## What the models said for it

- "For heavier needs, GA 360 (~$50K–$150K/year depending on volume) adds unsampled data, advanced funnel analysis, and dedicated support." (Grok 4.20, Web analytics)
- "Choose Google Analytics if you primarily need web traffic analytics and marketing measurement" (DeepSeek V4 Flash, Customer intel)

## And against it

- "but these are often less ideal for pure B2B product depth" (Grok 4.20, Product analytics)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Analytics 360, from 58 of the 69 answers that named it (only the models that return a source list).

### Domains cited

- softwareadvice.com: 24
- getapp.com: 21
- business.adobe.com: 19
- linkedin.com: 19
- usermaven.com: 17
- capterra.com: 15
- g2.com: 13
- matomo.org: 13
- toolradar.com: 12
- amplitude.com: 11

### Pages cited

- https://softwareadvice.com/web-analytics: 20
- https://linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc: 17
- https://toolradar.com/best/web-analytics/for/enterprises: 11
- https://capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics: 10
- https://getapp.com/business-intelligence-analytics-software/web-analytics/org/large-enterprises: 10
- https://leads-technologies.com/en/blogs/web-analytics-tools: 9
- https://getapp.com/business-intelligence-analytics-software/a/google-analytics/compare/adobe-analytics: 8
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 8

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.