# Google Ads alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 418 of the 504 answers in the 2 categories where Google Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/google-ads/alternatives

## Named instead, most often (every category and segment added)

- Skai: 46
- Braze: 44
- OneSignal: 25
- Optmyzr: 18
- Apple Search Ads: 17
- AppsFlyer: 17

## Search and social advertising platforms

**Small business**: 46 of 84 answers did not name Google Ads (Google Ads is #1 of 14 at 15%).

- AdFlint: first choice in 9 of those 46
- Adzooma: first choice in 8 of those 46
- Optmyzr: first choice in 8 of those 46
- HubSpot Ads: first choice in 5 of those 46
- AdEspresso: first choice in 4 of those 46
- Hootsuite Ads: first choice in 1 of those 46
- HubSpot Marketing Hub: first choice in 1 of those 46
- LinkedIn Campaign Manager: first choice in 1 of those 46

**Mid-market**: 50 of 84 answers did not name Google Ads (Google Ads is #2 of 18 at 12%).

- Optmyzr: first choice in 10 of those 50
- Metadata.io: first choice in 4 of those 50
- Skai: first choice in 3 of those 50
- AdFlint: first choice in 2 of those 50
- Adalysis: first choice in 2 of those 50
- Adzooma: first choice in 2 of those 50
- AdRoll ABM: first choice in 1 of those 50
- Hootsuite Ads: first choice in 1 of those 50

**Enterprise**: 81 of 84 answers did not name Google Ads (Google Ads is #8 of 10 at 0%).

- Skai: first choice in 43 of those 81
- Google Search Ads 360: first choice in 11 of those 81
- Marin Software: first choice in 7 of those 81
- Smartly: first choice in 4 of those 81
- Adpulse: first choice in 1 of those 81
- Google Display & Video 360: first choice in 1 of those 81
- HubSpot Marketing Hub: first choice in 1 of those 81
- Meta Business Manager: first choice in 1 of those 81

## Mobile apps

**Small business**: 80 of 84 answers did not name Google Ads.

- OneSignal: first choice in 20 of those 80
- Apple Search Ads: first choice in 11 of those 80
- Google App Campaigns: first choice in 9 of those 80
- Meta Advantage+ App Campaigns: first choice in 5 of those 80
- AppsFlyer: first choice in 4 of those 80
- CleverTap: first choice in 4 of those 80
- Adjust: first choice in 3 of those 80
- AppTweak: first choice in 3 of those 80

**Mid-market**: 77 of 84 answers did not name Google Ads (Google Ads is #10 of 19 at 2%).

- AppsFlyer: first choice in 7 of those 77
- Customer.io: first choice in 7 of those 77
- Apple Search Ads: first choice in 6 of those 77
- Braze: first choice in 6 of those 77
- Meta Advantage+ App Campaigns: first choice in 6 of those 77
- CleverTap: first choice in 4 of those 77
- OneSignal: first choice in 3 of those 77
- Adjust: first choice in 2 of those 77

**Enterprise**: 84 of 84 answers did not name Google Ads.

- Braze: first choice in 38 of those 84
- AppsFlyer: first choice in 6 of those 84
- Airship: first choice in 3 of those 84
- CleverTap: first choice in 3 of those 84
- Adjust: first choice in 2 of those 84
- Insider: first choice in 2 of those 84
- Kochava: first choice in 2 of those 84
- OneSignal: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.