# Gong: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 131 judge labels across 15 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/gong

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Conversational intelligence and call recording](https://www.gane.ai/index/gtm/sales/conversation-intelligence/index.md) | 20% | 2 | 36% | 67 |
| [Sales coaching and training](https://www.gane.ai/index/gtm/sales/sales-coaching-and-training/index.md) | 6% | 4 | 30% | 43 |
| [Contact center quality assurance](https://www.gane.ai/index/gtm/customer/contact-center-quality-assurance/index.md) | 0% | 31 | 0% | 3 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 42 | 0% | 3 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 118 | 33% | 3 |
| [Sales gamification](https://www.gane.ai/index/gtm/sales/sales-gamification/index.md) | 0% | 24 | 0% | 2 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 54 | 50% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 143 | 0% | 1 |
| [Call tracking platforms](https://www.gane.ai/index/gtm/marketing/call-tracking/index.md) | 0% | 31 | 0% | 1 |
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 111 | 100% | 1 |
| [CRM](https://www.gane.ai/index/gtm/revops/crm/index.md) | 0% | 43 | 0% | 1 |
| [Customer success platforms](https://www.gane.ai/index/gtm/customer/customer-success-platforms/index.md) | 0% | 39 | 0% | 1 |
| [Field sales tools](https://www.gane.ai/index/gtm/sales/field-sales-tools/index.md) | 0% | 46 | 0% | 1 |
| [Proposal software](https://www.gane.ai/index/gtm/revops/proposal-software/index.md) | 0% | 42 | 0% | 1 |
| [Sales dialers and calling](https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/index.md) | 0% | 59 | 0% | 1 |

## What the models said for it

- "The most powerful proprietary AI for conversation intelligence — if your primary need is analyzing calls for insights rather than structured training, Gong leads the pack." (DeepSeek V4 Flash, Sales coaching)
- "Gong is one of the leading conversation intelligence platforms in the market, known for its robust capabilities in recording, transcribing, and analyzing sales calls." (Claude Haiku 4.5, Conversation intel)
- "Gong excels at analyzing actual sales calls and emails to provide actionable insights, making it ideal for teams with complex sales cycles and high deal values." (Mistral Small, Sales coaching)
- "Choose an AI Platform (Gong) if your reps know how to sell, but you are struggling to coach managers because you lack objective data" (Qwen 3.7 Flash, Sales coaching)

## And against it

- "What to Avoid (Budget-Busters) | Gong | $1,200-$2,700+/user/year | Enterprise pricing, multi-year contracts required" (Kimi K2, Conversation intel)
- "Avoid standard enterprise vendors (Gong, Mindtickle, Seismic/Lessonly) unless you have at least 15–20+ reps" (Gemini 3.5 Flash, Sales coaching)
- "Platforms Strongly Advised to Avoid or Be Very Cautious About: Gong" (Mistral Small, Sales coaching)
- "Avoid starting with Gong or Clari if your budget is tight." (Qwen 3.7 Flash, Conversation intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 4 | 7 |
| GPT-5.4 mini | 2 | 2 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 4 | 2 | 3 | 3 | 12 |
| Perplexity Sonar | 2 | 3 | 1 | 3 | 9 |
| Grok 4.20 | 6 | 2 | 6 | 5 | 19 |
| Mistral Small | 4 | 1 | 2 | 1 | 8 |
| DeepSeek V4 Flash | 2 | 1 | 2 | 5 | 10 |
| Llama 4 Maverick | 0 | 1 | 4 | 1 | 6 |
| Qwen 3.7 Flash | 3 | 3 | 3 | 3 | 12 |
| Kimi K2 | 4 | 0 | 1 | 5 | 10 |
| GLM 4.7 FlashX | 4 | 1 | 3 | 2 | 10 |
| MiniMax M2.5 | 3 | 2 | 1 | 3 | 9 |
| GPT-6 Luna | 2 | 3 | 0 | 1 | 6 |
| Muse Glimmer 30B | 1 | 1 | 2 | 4 | 8 |

## Sources returned with these answers

The sites and pages cited by the answers that named Gong, from 361 of the 410 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 125
- cloudtalk.io: 105
- gane.ai/index: 90
- blog.hubspot.com: 89
- avoma.com: 74
- prospeo.io: 64
- spotsaas.com: 63
- cirrusinsight.com: 62
- softwareadvice.com: 62
- techrepublic.com: 60

### Pages cited

- https://techrepublic.com/article/best-conversation-intelligence-software: 59
- https://cloudtalk.io/blog/best-conversation-intelligence-software: 54
- https://blog.hubspot.com/sales/call-recording-software: 37
- https://cloudtalk.io/blog/phone-recording-system-for-small-businesses: 35
- https://whatarethebest.com/sales-training-and-coaching-platforms: 35
- https://cirrusinsight.com/blog/sales-call-recording-software: 34
- https://outrightsystems.org/blog/call-recording-software-for-smb: 33
- https://didask.com/en/post/comparatif-lms-formation-commerciale: 32

## The company

Gong.io; https://www.gong.io/; Ramat Gan, Israel; founded 2015. From Wikidata, fetched 2026-09-14.

## In its own words

What Gong's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: #1 AI OS for Revenue Teams (https://gong.io/)
- For: entire GTM organization (https://gong.io/)
- Price stated: Gong’s pricing model depends on a few factors specific to your team. Licenses are priced per user. There is a platform fee based on the number of users supported. You can integrate your existing tech stack for free. (https://www.gong.io/pricing)
- Integrations claimed: 300 (https://www.gong.io/platform)
- Certifications: CSA STAR, EU-US DPF, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001
- Customers named: Anthropic, ADP, HubSpot, LinkedIn, Uber for Business, Sprout Social, SurveyMonkey, Frontline Education

## What it publishes

Every page gong.io exposes, read 2026-09-29: 2138 addresses. By kind, pages and the last 90 days:

- blog: 638 pages, 12 in the last 90 days, latest 2026-09-17
- case study: 138 pages, 0 in the last 90 days, latest 2018-08-16
- webinar or virtual event: 98 pages, 9 in the last 90 days, latest 2026-10-22
- conference or event: 11 pages, 0 in the last 90 days, latest 2026-02-13
- report or ebook: 173 pages, 0 in the last 90 days, latest undated
- comparison: 7 pages, 1 in the last 90 days, latest 2026-08-05
- template or tool: 38 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 500 pages, 0 in the last 90 days, latest 2023-10-27
- podcast or video: 1 pages, 0 in the last 90 days, latest 2019-11-13
- news or press: 153 pages, 1 in the last 90 days, latest 2026-07-01
- Recent: 2026-10-22 webinar or virtual event: The new sdr edge when everyone s outbound sounds the same your coaching is what s left https://www.gong.io/resources/webinars/the-new-sdr-edge-when-everyone-s-outbound-sounds-the-same-your-coaching-is-what-s-left
- Recent: 2026-10-06 webinar or virtual event: Live product tour of gong https://www.gong.io/resources/webinars/live-product-tour-of-gong
- Recent: 2026-09-17 blog: Ai prospecting needs better data https://www.gong.io/blog/ai-prospecting-needs-better-data
- Recent: 2026-09-15 blog: Ai post sales operating model https://www.gong.io/blog/ai-post-sales-operating-model
- Recent: 2026-09-14 blog: How Practice Operations Technology vendors should leverage AI across the revenue lifecycle https://www.gong.io/blog/practice-operations-technology-vendors-ai-revenue-lifecycle
- Recent: 2026-09-02 webinar or virtual event: Live product tour of gong forecast https://www.gong.io/resources/webinars/live-product-tour-of-gong-forecast

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.