# Gimbal: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/gimbal

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 141 | 40% | 5 |

## And against it

- "The market had a wave of beacon manufacturers (like some early Gimbal, Estimote, or PayPal Beacon partners) that have since discontinued hardware lines or drastically reduced support." (MiniMax M2.5, Proximity)
- "identifies Gimbal as a contested choice in enterprise recommendations ... that is a signal to run stronger procurement checks" (Perplexity Sonar, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Gimbal, from 20 of the 22 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 9
- gane.ai/index: 8
- thecmo.com: 7
- axiobench.com: 6
- clevertap.com: 5
- linkedin.com: 5
- sourceforge.net: 5
- coldiq.com: 3
- geoplugin.com: 3
- revenuebase.ai: 3

### Pages cited

- https://thecmo.com/tools/best-proximity-marketing-software: 7
- https://axiobench.com/best/proximity-marketing-software: 6
- https://g2.com/categories/location-based-marketing: 5
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 4
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/enterprise: 4
- https://clevertap.com/blog/best-geofencing-marketing-platforms: 3
- https://coldiq.com/category/location-based-marketing: 3
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/2026-09/enterprise: 3

## What it publishes

Every page infillion.com exposes, read 2026-10-05: 694 addresses. By kind, pages and the last 90 days:

- blog: 288 pages, 7 in the last 90 days, latest 2026-10-01
- case study: 25 pages, 1 in the last 90 days, latest 2026-07-07
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest 2023-07-01
- report or ebook: 1 pages, 0 in the last 90 days, latest 2025-12-11
- comparison: 1 pages, 0 in the last 90 days, latest 2025-11-15
- Recent: 2026-10-01 blog: What agentic ai built on mcp actually looks like inside a dsp https://infillion.com/blog/what-agentic-ai-built-on-mcp-actually-looks-like-inside-a-dsp
- Recent: 2026-09-18 blog: Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results - Infillion https://infillion.com/blog/infillion-to-acquire-foursquare-closing-the-loop-between-advertising-and-real-world-results
- Recent: 2026-09-14 blog: Why In-Store Conversion Is Retail Media's Next Optimization Signal - Infillion https://infillion.com/blog/why-in-store-conversion-is-retail-medias-next-optimization-signal
- Recent: 2026-09-08 blog: Live Sports Has a New Audience. Does Your Media Plan Know That? - Infillion https://infillion.com/blog/live-sports-has-a-new-audience-does-your-media-plan-know-that
- Recent: 2026-08-18 blog: The solution to fragmented video buying https://infillion.com/blog/the-solution-to-fragmented-video-buying
- Recent: 2026-08-03 blog: Walmart connect mexico brings self service brand lift to its dsp https://infillion.com/blog/walmart-connect-mexico-brings-self-service-brand-lift-to-its-dsp

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.