# Ghost: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 2 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ghost

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Content management systems for marketing sites](https://www.gane.ai/index/gtm/marketing/marketing-cms/index.md) | 0% | 11 | 30% | 10 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 37 | 0% | 3 |

## What the models said for it

- "Free and open-source, excellent for content-focused marketing sites, though self-hosting requires some technical knowledge." (Claude Haiku 4.5, Marketing CMS)
- "Lightweight and blogging-focused, excellent for content marketing. Simpler than WordPress but fewer marketing plugins." (Grok 4.20, Marketing CMS)
- "Ghost (free tier) - Self-hosted blogging platform with basic features at no cost" (Claude Haiku 4.5, Content marketing)
- "Ghost is ideal for publisher-style content operations." (Claude Haiku 4.5, Marketing CMS)

## And against it

- "Avoid pure blog-focused (e.g., Ghost) or very basic builders if you need marketing depth." (Grok 4.20, Marketing CMS)
- "Less suitable for complex websites, but excellent for blogs and newsletters" (Mistral Small, Marketing CMS)
- "Ghost is great for blogging but narrower in scope" (Grok 4.20, Marketing CMS)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 2 | 3 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Ghost, from 28 of the 35 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 16
- hostinger.com: 16
- forbes.com: 14
- dxpscorecard.com: 10
- zapier.com: 9
- sellingsignals.com: 7
- webflow.com: 6
- neilpatel.com: 5
- unlimitedwp.com: 5
- brightspot.com: 4

### Pages cited

- https://hostinger.com/tutorials/best-cms: 16
- https://forbes.com/advisor/business/software/best-content-management-software: 11
- https://dxpscorecard.com/editorials/best-cms-for-small-marketing-teams: 9
- https://blog.hubspot.com/website/best-cms-systems: 8
- https://blog.hubspot.com/marketing/content-management-software: 7
- https://sellingsignals.com/best-cms-platforms: 7
- https://neilpatel.com/blog/best-content-management-systems: 5
- https://unlimitedwp.com/top-5-cms-platforms-for-building-websites-in-2024: 5

## The company

Ghost; https://ghost.org. From Wikidata, fetched 2026-09-14.

## In its own words

What Ghost's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Ghost is a powerful app for professional publishers to create, share, and grow a business around their content. (https://ghost.org/)
- For: professional publishers (https://ghost.org/)
- Price stated: Starter $15 USD / mo Billed yearly; Publisher $29 USD / mo Billed yearly; Business $199 USD / mo Billed yearly; Custom $Custom (https://ghost.org/pricing)
- Starting price: 15 (https://ghost.org/pricing)
- Free plan or trial: Try Ghost completely free for 14 days (https://ghost.org/)
- Integrations claimed: 8000 (https://ghost.org/pricing)
- Customers named: Platformer, 404Media, Lever News, Tangle, The Browser, Gone With The Wynns, Creator Science, DESK Magazine

## What it publishes

Every page ghost.org exposes, read 2026-09-29: 1751 addresses. By kind, pages and the last 90 days:

- blog: 401 pages, 0 in the last 90 days, latest 2026-05-03
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 3 pages, 0 in the last 90 days, latest undated
- comparison: 21 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 29 pages, 0 in the last 90 days, latest 2021-06-14
- Recent: 2026-05-03 blog: Grasping your growth https://ghost.org/resources/grasping-your-growth
- Recent: 2026-04-19 blog: Knowing your neighbors https://ghost.org/resources/knowing-your-neighbors
- Recent: 2026-04-05 blog: Saving your subscribers https://ghost.org/resources/saving-your-subscribers
- Recent: 2026-03-22 blog: Crafting your collabs https://ghost.org/resources/crafting-your-collabs
- Recent: 2026-03-01 blog: Rekindling your writing https://ghost.org/resources/rekindling-your-writing
- Recent: 2026-02-15 blog: Checking yourself https://ghost.org/resources/checking-yourself

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.