# Ghost alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 233 of the 252 answers in the 1 category where Ghost holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/ghost/alternatives

## Named instead, most often (every category and segment added)

- WordPress: 49
- HubSpot Content Hub: 46
- Webflow CMS: 37
- Adobe Experience Manager: 19
- Contentful: 10
- dotCMS: 7

## Content management systems for marketing sites

**Small business**: 70 of 84 answers did not name Ghost (Ghost is #7 of 12 at 0%).

- WordPress: first choice in 24 of those 70
- Webflow CMS: first choice in 21 of those 70
- HubSpot Content Hub: first choice in 14 of those 70
- Framer: first choice in 3 of those 70
- Wix: first choice in 2 of those 70
- Elementor: first choice in 1 of those 70
- Squarespace: first choice in 1 of those 70
- WordPress with Marketing Plugins: first choice in 1 of those 70

**Mid-market**: 79 of 84 answers did not name Ghost (Ghost is #8 of 15 at 0%).

- HubSpot Content Hub: first choice in 26 of those 79
- WordPress: first choice in 22 of those 79
- Webflow CMS: first choice in 12 of those 79
- Contentful: first choice in 1 of those 79
- Framer: first choice in 1 of those 79
- self-hosted WordPress: first choice in 1 of those 79

**Enterprise**: 84 of 84 answers did not name Ghost.

- Adobe Experience Manager: first choice in 19 of those 84
- Contentful: first choice in 9 of those 84
- dotCMS: first choice in 7 of those 84
- HubSpot Content Hub: first choice in 6 of those 84
- Sitecore Experience Platform: first choice in 5 of those 84
- Webflow CMS: first choice in 4 of those 84
- WordPress: first choice in 3 of those 84
- Drupal: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.