# GBG: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/gbg

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Address verification tools](https://www.gane.ai/index/gtm/gtm-data/address-verification/index.md) | 0% | 16 | 0% | 3 |

## What the models said for it

- "Heavier on compliance/identity than pure address tools; may be overkill for simple validation." (Grok 4.20, Address verification)
- "Global enterprise/KYC: GBG or Experian" (Kimi K2, Address verification)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named GBG, from 6 of the 6 answers that named it (only the models that return a source list).

### Domains cited

- gbg.com: 4 (its own site)
- capterra.com: 3
- g2.com: 3
- loqate.com: 3
- melissa.com: 3
- postgrid.com: 3
- smarty.com: 3
- data-8.co.uk: 2
- digi-texx.com: 2
- sthan.io: 2

### Pages cited

- https://gbg.com/en/glossary/best-digital-address-verification-providers-for-kyc: 3
- https://data-8.co.uk/which-address-verification-service-is-most-accurate: 2
- https://digi-texx.com/techblog/address-validation-software: 2
- https://g2.com/articles/best-address-verification-software: 2
- https://gbg.com/en-us/blog/smarty-alternatives: 2
- https://gbg.com/en/glossary/address-verification-tools-that-scale-for-high-volume-onboarding: 2
- https://postgrid.com/pricing-address-verification: 2
- https://smarty.com/products/international-address-verification: 2

## In its own words

What GBG's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: Global identity verification leaders (https://gbg.com/)
- For: organizations (https://gbg.com/)
- Integrations claimed: 110 (https://www.gbg.com/en/platform/)
- Customers named: XIXOIO

## What it publishes

Every page gbg.com exposes, read 2026-10-05: 1564 addresses. By kind, pages and the last 90 days:

- blog: 309 pages, 1 in the last 90 days, latest 2026-08-07
- webinar or virtual event: 8 pages, 0 in the last 90 days, latest 2026-05-22
- conference or event: 37 pages, 0 in the last 90 days, latest undated
- report or ebook: 14 pages, 0 in the last 90 days, latest 2026-05-28
- comparison: 12 pages, 0 in the last 90 days, latest 2025-09-12
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 93 pages, 3 in the last 90 days, latest 2026-08-24
- podcast or video: 2 pages, 0 in the last 90 days, latest 2021-12-21
- news or press: 151 pages, 2 in the last 90 days, latest 2026-09-16
- Recent: 2026-09-16 news or press: Gbg and geolocs form referral partnership to connect gaming operators with trusted identity and location expertise https://www.gbg.com/en/news/gbg-and-geolocs-form-referral-partnership-to-connect-gaming-operators-with-trusted-identity-and-location-expertise/
- Recent: 2026-09-16 news or press: Gbg and geolocs form referral partnership to connect gaming operators with trusted identity and location expertise https://www.gbg.com/en-us/news/gbg-and-geolocs-form-referral-partnership-to-connect-gaming-operators-with-trusted-identity-and-location-expertise/
- Recent: 2026-08-24 glossary or explainer: What solutions handle identity verification in markets like us uk and australia effectively https://www.gbg.com/en/glossary/what-solutions-handle-identity-verification-in-markets-like-us-uk-and-australia-effectively/
- Recent: 2026-08-07 blog: Document verification api https://www.gbg.com/en-us/blog/document-verification-api/
- Recent: 2026-07-21 glossary or explainer: What is a risk based approach to aml https://www.gbg.com/en/blog/what-is-a-risk-based-approach-to-aml/
- Recent: 2026-07-21 glossary or explainer: What is a risk based approach to aml https://www.gbg.com/en-us/blog/what-is-a-risk-based-approach-to-aml/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.