# G2 Buyer Intent: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 66 judge labels across 10 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/g2-buyer-intent

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 4% | 9 | 14% | 7 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 4% | 5 | 2% | 46 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 26 | 0% | 3 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 0% | 36 | 0% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 71 | 0% | 2 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 42 | 0% | 2 |
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 0% | 77 | 0% | 1 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 67 | 0% | 1 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 42 | 0% | 1 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 42 | 0% | 1 |

## What the models said for it

- "a combination of G2 (for marketplace visibility) + Trustpilot (for brand credibility) provides the strongest coverage" (MiniMax M2.5, Reviews)
- "Best Overall for B2B SaaS & Tech: G2 (Marketing Solutions) + UserEvidence" (Gemini 3.5 Flash, Reviews)
- "Bombora layered with G2 Buyer Intent is the pragmatic starting point" (Claude Haiku 4.5, Intent data)
- "or G2 Buyer Intent (if you're in software/SaaS)" (Kimi K2, Intent data)

## And against it

- "G2 Buyer Intent can be valuable for software companies, but it only reflects activity on categories G2 indexes well" (Perplexity Sonar, Intent data)
- "aimed at business-software reviews. They aren't direct substitutes" (GPT-6 Luna, Reviews)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 5 | 1 | 0 | 6 |
| Gemini 3.5 Flash | 1 | 8 | 4 | 0 | 13 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 0 | 4 | 2 | 0 | 6 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 0 | 4 |
| Kimi K2 | 1 | 1 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 4 | 0 | 0 | 4 |
| MiniMax M2.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 2 | 3 | 0 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named G2 Buyer Intent, from 147 of the 176 answers that named it (only the models that return a source list).

### Domains cited

- lemlist.com: 55
- demandbase.com: 35
- joinvalley.co: 34
- supered.io: 31
- prospeo.io: 29
- forrester.com: 28
- g2.com: 28 (its own site)
- getwhitewhale.com: 28
- hginsights.com: 28
- miniloop.ai: 24

### Pages cited

- https://lemlist.com/blog/best-intent-data-providers: 54
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026: 33
- https://getwhitewhale.com/blog/best-intent-data-tools-for-b2b-sales-2026: 27
- https://demandbase.com/blog/b2b-intent-data-providers: 26
- https://supered.io/blog/b2b-intent-data: 25
- https://miniloop.ai/blog/intent-data: 23
- https://default.com/post/b2b-intent-data-providers: 21
- https://hginsights.com/blog/b2b-data-providers: 21

## The company

G2; https://www.g2.com/; Chicago, United States; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What G2 Buyer Intent's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Certifications: SOC 2 Type II, SOC 3, Privacy Shield, GDPR, CCPA, CPRA, CSA STAR

## What it publishes

Every page g2.com exposes, read 2026-09-29: 10005 addresses. By kind, pages and the last 90 days:

- blog: 2152 pages, 40 in the last 90 days, latest 2026-09-25
- case study: 85 pages, 1 in the last 90 days, latest 2026-09-24
- webinar or virtual event: 112 pages, 1 in the last 90 days, latest 2026-07-07
- conference or event: 26 pages, 0 in the last 90 days, latest 2025-10-01
- report or ebook: 275 pages, 0 in the last 90 days, latest 2026-06-05
- comparison: 104 pages, 2 in the last 90 days, latest 2026-09-02
- template or tool: 12 pages, 0 in the last 90 days, latest 2024-01-22
- glossary or explainer: 87 pages, 0 in the last 90 days, latest 2025-07-18
- podcast or video: 32 pages, 1 in the last 90 days, latest 2026-08-06
- news or press: 281 pages, 13 in the last 90 days, latest 2026-09-25
- Recent: 2026-09-25 blog: Tech signals how to pick sales software 2026 https://learn.g2.com/tech-signals-how-to-pick-sales-software-2026
- Recent: 2026-09-25 news or press: Newsletter https://learn.g2.com/newsletter
- Recent: 2026-09-24 case study: How pandadoc grows influenced pipeline with g2 https://sell.g2.com/case-studies/how-pandadoc-grows-influenced-pipeline-with-g2
- Recent: 2026-09-22 news or press: G2 accelerates gtm execution buyer intent customer proof solutions https://company.g2.com/news/g2-accelerates-gtm-execution-buyer-intent-customer-proof-solutions
- Recent: 2026-09-16 blog: Professional spotlight christopher cox https://learn.g2.com/professional-spotlight-christopher-cox
- Recent: 2026-09-16 blog: Dreamforce 2026 keynote recap https://learn.g2.com/dreamforce-2026-keynote-recap

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.