# Funnel: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 3 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/funnel

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 2% | 19 | 0% | 2 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 41 | 25% | 4 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 66 | 0% | 1 |

## What the models said for it

- "Funnel Measure or Recast (for MMM) are the best all-around choices" (Mistral Small, Attribution & MMM)
- "Consider Funnel if: Your primary need is marketing mix modeling with data engineering capabilities." (GLM 4.7 FlashX, Attribution & MMM)
- "Hightouch (if SQL team exists) or Funnel for marketing-first pipelines" (DeepSeek V4 Flash, Warehouse & ETL)

## And against it

- "Supermetrics or Funnel — these are convenient for reporting, but their warehouse-loading tiers are pricey" (DeepSeek V4 Flash, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Funnel, from 15 of the 19 answers that named it (only the models that return a source list).

### Domains cited

- funnel.io: 9 (its own site)
- aboutmartech.com: 7
- improvado.io: 6
- cometly.com: 4
- portermetrics.com: 4
- skyvia.com: 4
- toolradar.com: 4
- usermaven.com: 4
- admetrics.io: 3
- datachannel.co: 3

### Pages cited

- https://funnel.io/blog/best-mmm-software: 5
- https://aboutmartech.com/blog/marketing-attribution-companies: 4
- https://funnel.io/blog/enterprise-etl-tools: 3
- https://hevodata.com/etl-tools/reverse-etl: 3
- https://hightouch.com/pricing: 3
- https://improvado.io/blog/best-reverse-etl-tools: 3
- https://portermetrics.com/en/compare/7-best-marketing-data-warehouse-reporting-and-dashobards-tools-we-tested-in-2024: 3
- https://skyvia.com/blog/best-reverse-etl-tools: 3

## The company

Funnel; https://funnel.io/; Stockholm, Sweden; founded 2014; about 228 employees (2021). From Wikidata, fetched 2026-09-14.

## In its own words

What Funnel's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The leading marketing intelligence platform; the marketing data foundation powering reports, measurement, and AI tools (https://funnel.io/)
- For: marketing and data teams; marketers; data teams; agencies (https://funnel.io/)
- Price stated: Starts from$300/ month, billed annually; Starts from$600/ month, billed annually; Custom; $2,250/month, billed annually; Custom pricing (https://funnel.io/pricing)
- Starting price: 300 (https://funnel.io/pricing)
- Integrations claimed: 600 (https://funnel.io/)
- Certifications: ISO 27001
- Hosting: EU Data Center
- Customers named: Power Digital

## What it publishes

Every page funnel.io exposes, read 2026-09-29: 2729 addresses. By kind, pages and the last 90 days:

- blog: 497 pages, 6 in the last 90 days, latest 2026-08-12
- case study: 43 pages, 0 in the last 90 days, latest 2023-03-03
- webinar or virtual event: 17 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest 2023-12-20
- report or ebook: 37 pages, 0 in the last 90 days, latest undated
- comparison: 45 pages, 7 in the last 90 days, latest 2026-09-16
- template or tool: 24 pages, 0 in the last 90 days, latest 2023-11-30
- glossary or explainer: 26 pages, 1 in the last 90 days, latest 2026-07-22
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 5 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-16 comparison: Datorama alternatives https://funnel.io/blog/datorama-alternatives
- Recent: 2026-08-18 comparison: Sellforte vs funnel https://funnel.io/blog/sellforte-vs-funnel
- Recent: 2026-08-12 blog: Marketing data pipeline https://funnel.io/blog/marketing-data-pipeline
- Recent: 2026-08-10 blog: Marketing data connectors https://funnel.io/blog/marketing-data-connectors
- Recent: 2026-08-04 comparison: Sellforte alternatives https://funnel.io/blog/sellforte-alternatives
- Recent: 2026-08-03 comparison: Windsor ai alternatives https://funnel.io/blog/windsor-ai-alternatives

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.