# Fullstory: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 84 judge labels across 6 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/fullstory

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 10% | 4 | 31% | 52 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 2% | 17 | 14% | 7 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 7 | 19% | 16 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 45 | 29% | 7 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 140 | 0% | 1 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 95 | 100% | 1 |

## What the models said for it

- "FullStory is consistently positioned as the mid-market / enterprise pick when replay needs to connect to product analytics, developer context and data workflows." (Muse Glimmer 30B, Session replay)
- "A comparatively stronger starting point—not a guarantee: Fullstory's *Private by Default* mode says text isn't sent unless explicitly allowlisted." (GPT-6 Luna, Session replay)
- "FullStory | UX/Product analytics, zero-config, enterprise-grade masking, AI insights | Captures 100% sessions. Strong privacy controls." (DeepSeek V4 Flash, Session replay)
- "I'd shortlist Fullstory first if you want a dedicated, polished tool for understanding user friction" (GPT-6 Luna, Session replay)

## And against it

- "Captures extensive session data (including potential PII). Noted in older FTC/exfiltration discussions; demands strict default masking and governance." (Grok 4.20, Session replay)
- "Another high-risk tool due to its ability to capture keystrokes and sensitive form data... best avoided" (Mistral Small, Session replay)
- "Named in active CIPA lawsuits; Princeton research found it capturing passwords, credit card numbers" (Kimi K2, Session replay)
- "Found recording sensitive information including passwords, health data, and credit card details" (MiniMax M2.5, Session replay)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 2 | 6 |
| Perplexity Sonar | 0 | 3 | 1 | 3 | 7 |
| Grok 4.20 | 0 | 4 | 3 | 4 | 11 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 3 | 8 |
| Llama 4 Maverick | 0 | 3 | 3 | 1 | 7 |
| Qwen 3.7 Flash | 1 | 2 | 2 | 3 | 8 |
| Kimi K2 | 0 | 2 | 4 | 2 | 8 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 2 | 2 | 6 |
| GPT-6 Luna | 2 | 1 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 3 | 2 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named Fullstory, from 217 of the 254 answers that named it (only the models that return a source list).

### Domains cited

- amplitude.com: 76
- quantummetric.com: 68
- userpilot.com: 66
- fullstory.com: 63 (its own site)
- g2.com: 63
- zapier.com: 59
- logrocket.com: 53
- contentsquare.com: 49
- mixpanel.com: 46
- posthog.com: 44

### Pages cited

- https://zapier.com/blog/best-session-replay-tools: 59
- https://logrocket.com/comparisons/best-session-replay-tools: 51
- https://userpilot.com/blog/session-replay-tools: 46
- https://quantummetric.com/blog/the-complete-guide-to-session-replay: 26
- https://varify.io/en/best-heatmap-session-recording-tools: 22
- https://f.hubspotusercontent30.net/hubfs/4606935/Assets/eBooks/eBook%20-%20The%20Enterprise%20Guide%20to%20Session%20Replay.pdf: 20
- https://quantummetric.com/blog/best-session-replay-tools-in-2026: 19
- https://openreplay.com/session-replay-guide/The-Complete-Session-Replay-Guide.pdf: 18

## In its own words

What Fullstory's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Intelligent digital experiences. Powered by human context. (https://fullstory.com/)
- For: businesses (https://www.fullstory.com/plans)
- Price stated: price":"0.00" (https://www.fullstory.com/platform)
- Starting price: 0.00 (https://www.fullstory.com/platform)
- Free plan or trial: FullstoryFree (https://www.fullstory.com/plans)
- Certifications: SOC 2, SOC 3, ISO 27001, ISO 27701, ISO 42001, ISO 27017, ISO 27018
- Hosting: Atlanta, London, Sydney, Singapore
- Customers named: Klarna, Chipotle, Pizza Hut, Finicity, YankeeCandle, VividSeats, ServiceTitan, Addison Lee

## What it publishes

Every page fullstory.com exposes, read 2026-09-29: 1425 addresses. By kind, pages and the last 90 days:

- blog: 720 pages, 29 in the last 90 days, latest 2026-09-18
- case study: 58 pages, 0 in the last 90 days, latest 2024-04-22
- webinar or virtual event: 16 pages, 0 in the last 90 days, latest undated
- conference or event: 38 pages, 0 in the last 90 days, latest 2024-03-28
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 30 pages, 2 in the last 90 days, latest 2026-08-28
- template or tool: 2 pages, 0 in the last 90 days, latest 2022-09-27
- glossary or explainer: 6 pages, 1 in the last 90 days, latest 2026-09-28
- news or press: 4 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 glossary or explainer: What is a good bounce rate https://www.fullstory.com/blog/what-is-a-good-bounce-rate
- Recent: 2026-09-18 blog: Data enrichment https://www.fullstory.com/blog/data-enrichment
- Recent: 2026-09-09 blog: Beyond session replay https://www.fullstory.com/blog/beyond-session-replay
- Recent: 2026-08-31 blog: Best cro tools ecommerce https://www.fullstory.com/blog/best-cro-tools-ecommerce
- Recent: 2026-08-31 blog: 3 mcp insights from our customers https://www.fullstory.com/blog/3-mcp-insights-from-our-customers
- Recent: 2026-08-28 comparison: Mixpanel alternatives https://www.fullstory.com/blog/mixpanel-alternatives

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.