# Fullstory alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 409 of the 504 answers in the 2 categories where Fullstory holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/fullstory/alternatives

## Named instead, most often (every category and segment added)

- PostHog: 73
- Microsoft Clarity: 67
- Amplitude: 66
- Mixpanel: 46
- Hotjar: 14
- Dealfront: 9

## Session replay and heatmaps

**Small business**: 80 of 84 answers did not name Fullstory (Fullstory is #11 of 11 at 0%).

- Microsoft Clarity: first choice in 47 of those 80
- Hotjar: first choice in 9 of those 80
- Dealfront: first choice in 4 of those 80
- Crazy Egg: first choice in 3 of those 80
- PostHog: first choice in 3 of those 80
- Google Analytics 4: first choice in 2 of those 80
- Clarity: first choice in 1 of those 80
- Contentsquare: first choice in 1 of those 80

**Mid-market**: 55 of 84 answers did not name Fullstory (Fullstory is #4 of 16 at 10%).

- Microsoft Clarity: first choice in 18 of those 55
- Dealfront: first choice in 5 of those 55
- Hotjar: first choice in 5 of those 55
- PostHog: first choice in 3 of those 55
- OpenReplay: first choice in 2 of those 55
- Contentsquare: first choice in 1 of those 55
- Crazy Egg: first choice in 1 of those 55
- LogRocket: first choice in 1 of those 55

**Enterprise**: 36 of 84 answers did not name Fullstory (Fullstory is #1 of 12 at 36%).

- OpenReplay: first choice in 4 of those 36
- Adobe Analytics: first choice in 2 of those 36
- Crazy Egg: first choice in 2 of those 36
- Glassbox: first choice in 2 of those 36
- Microsoft Clarity: first choice in 2 of those 36
- Quantum Metric: first choice in 2 of those 36
- 6sense: first choice in 1 of those 36
- Clics: first choice in 1 of those 36

## Product analytics

**Small business**: 84 of 84 answers did not name Fullstory.

- PostHog: first choice in 50 of those 84
- Mixpanel: first choice in 20 of those 84
- Amplitude: first choice in 3 of those 84
- Google Analytics 4: first choice in 2 of those 84
- GainsightPX: first choice in 1 of those 84
- Heap: first choice in 1 of those 84
- June: first choice in 1 of those 84

**Mid-market**: 80 of 84 answers did not name Fullstory (Fullstory is #6 of 8 at 0%).

- Amplitude: first choice in 26 of those 80
- PostHog: first choice in 15 of those 80
- Mixpanel: first choice in 13 of those 80
- Fathom: first choice in 1 of those 80
- Plausible: first choice in 1 of those 80

**Enterprise**: 74 of 84 answers did not name Fullstory (Fullstory is #7 of 9 at 0%).

- Amplitude: first choice in 37 of those 74
- Mixpanel: first choice in 13 of those 74
- GrowthBook: first choice in 3 of those 74
- Pendo: first choice in 3 of those 74
- PostHog: first choice in 2 of those 74
- Adobe Analytics: first choice in 1 of those 74

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.