# FullContact: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 2 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/fullcontact

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 11% | 2 | 5% | 22 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 18 | 14% | 7 |

## What the models said for it

- "If you are budget-conscious: FullContact offers great entry points. You can pay for what you use and grow as you go." (Muse Glimmer 30B, Identity)
- "Begin with FullContact's free tier (100 API calls/month) or Hightouch's free tier (2 active syncs)" (GLM 4.7 FlashX, Identity)
- "Start with FullContact or Customers.ai. They offer lower barriers to entry than D&B" (Qwen 3.7 Flash, Identity)
- "FullContact offers great entry points for budget-conscious organizations" (Claude Haiku 4.5, Identity)

## And against it

- "FullContact users report occasional inaccuracies with less common leads, and a restrictive credit-based system for exporting contact data" (Claude Haiku 4.5, Enrichment)
- "These suit lighter needs but may lack depth for full CRM unification." (Grok 4.20, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 1 | 0 | 1 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 2 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 2 | 2 | 0 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named FullContact, from 73 of the 76 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 55
- gane.ai/index: 38
- prospeo.io: 36
- sourceforge.net: 32
- topbusinesssoftware.com: 27
- acxiom.com: 25
- softwaresuggest.com: 22
- oppora.ai: 21
- slashdot.org: 21
- trustradius.com: 21

### Pages cited

- https://prospeo.io/s/identity-resolution-software: 33
- https://g2.com/categories/identity-resolution/small-business: 32
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution/smb: 26
- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 25
- https://softwaresuggest.com/identity-resolution-software: 22
- https://oppora.ai/blog/identity-resolution-software: 21
- https://topbusinesssoftware.com/categories/identity-resolution: 19
- https://g2.com/categories/identity-resolution: 18

## The company

FullContact; https://www.fullcontact.com/; Denver, United States; founded 2010. From Wikidata, fetched 2026-09-14.

## In its own words

What FullContact's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Identity Resolution (https://fullcontact.com/)
- For: businesses (https://fullcontact.com/)

## What it publishes

Every page fullcontact.com exposes, read 2026-09-29: 635 addresses. By kind, pages and the last 90 days:

- blog: 269 pages, 3 in the last 90 days, latest 2026-07-02
- case study: 4 pages, 0 in the last 90 days, latest 2021-07-02
- webinar or virtual event: 6 pages, 0 in the last 90 days, latest 2022-05-24
- conference or event: 6 pages, 1 in the last 90 days, latest 2026-09-20
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 66 pages, 32 in the last 90 days, latest 2026-09-25
- podcast or video: 1 pages, 0 in the last 90 days, latest 2022-04-29
- Recent: 2026-09-25 glossary or explainer: What is the difference between pii and sensitive personal data https://www.fullcontact.com/knowledgebase/what-is-the-difference-between-pii-and-sensitive-personal-data
- Recent: 2026-09-24 glossary or explainer: What is considered personally identifiable information https://www.fullcontact.com/knowledgebase/what-is-considered-personally-identifiable-information
- Recent: 2026-09-21 glossary or explainer: What is the difference between pii management and data governance https://www.fullcontact.com/knowledgebase/what-is-the-difference-between-pii-management-and-data-governance
- Recent: 2026-09-20 conference or event: How do marketers handle pii responsibly in personalization https://www.fullcontact.com/knowledgebase/how-do-marketers-handle-pii-responsibly-in-personalization
- Recent: 2026-09-18 glossary or explainer: What is pii tokenization and how does it protect customer data https://www.fullcontact.com/knowledgebase/what-is-pii-tokenization-and-how-does-it-protect-customer-data
- Recent: 2026-09-17 glossary or explainer: What is privacy compliance https://www.fullcontact.com/knowledgebase/what-is-privacy-compliance

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.