# Friendbuy alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 431 of the 504 answers in the 2 categories where Friendbuy holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/friendbuy/alternatives

## Named instead, most often (every category and segment added)

- Referral Rock: 65
- Smile.io: 47
- PartnerStack: 30
- Referral Factory: 23
- Influitive AdvocateHub: 20
- ReferralCandy: 20

## Referral and partner programs

**Small business**: 81 of 84 answers did not name Friendbuy (Friendbuy is #9 of 9 at 0%).

- Referral Rock: first choice in 17 of those 81
- ReferralCandy: first choice in 13 of those 81
- PartnerStack: first choice in 7 of those 81
- Rewardful: first choice in 5 of those 81
- Cello: first choice in 4 of those 81
- FirstPromoter: first choice in 4 of those 81
- Viral Loops: first choice in 4 of those 81
- GrowSurf: first choice in 3 of those 81

**Mid-market**: 71 of 84 answers did not name Friendbuy (Friendbuy is #11 of 13 at 0%).

- PartnerStack: first choice in 17 of those 71
- Referral Rock: first choice in 6 of those 71
- Smile.io: first choice in 6 of those 71
- Referral Factory: first choice in 5 of those 71
- ReferralCandy: first choice in 4 of those 71
- Viral Loops: first choice in 4 of those 71
- Ambassador: first choice in 1 of those 71
- FirstPromoter: first choice in 1 of those 71

**Enterprise**: 55 of 84 answers did not name Friendbuy (Friendbuy is #9 of 14 at 2%).

- Ambassador: first choice in 8 of those 55
- PartnerStack: first choice in 6 of those 55
- impact.com: first choice in 6 of those 55
- Impartner PRM: first choice in 5 of those 55
- Extole: first choice in 4 of those 55
- Referral Rock: first choice in 4 of those 55
- Referral Factory: first choice in 3 of those 55
- SaaSquatch: first choice in 2 of those 55

## Loyalty, advocacy and referrals

**Small business**: 82 of 84 answers did not name Friendbuy (Friendbuy is #12 of 13 at 0%).

- Smile.io: first choice in 30 of those 82
- Referral Rock: first choice in 22 of those 82
- Referral Factory: first choice in 4 of those 82
- ReferralCandy: first choice in 3 of those 82
- GrowSurf: first choice in 2 of those 82
- Joy: first choice in 2 of those 82
- Yotpo Loyalty & Referrals: first choice in 2 of those 82
- Appstle Loyalty & Rewards: first choice in 1 of those 82

**Mid-market**: 74 of 84 answers did not name Friendbuy (Friendbuy is #10 of 13 at 0%).

- Referral Rock: first choice in 12 of those 74
- Smile.io: first choice in 11 of those 74
- Referral Factory: first choice in 9 of those 74
- Influitive AdvocateHub: first choice in 6 of those 74
- Enable3: first choice in 3 of those 74
- Joy: first choice in 2 of those 74
- Joy Loyalty: first choice in 2 of those 74
- Yotpo Loyalty & Referrals: first choice in 2 of those 74

**Enterprise**: 68 of 84 answers did not name Friendbuy (Friendbuy is #10 of 18 at 2%).

- Influitive AdvocateHub: first choice in 14 of those 68
- Extole: first choice in 4 of those 68
- Referral Rock: first choice in 4 of those 68
- Salesforce Loyalty Management: first choice in 4 of those 68
- Annex Cloud: first choice in 3 of those 68
- CustomerGauge: first choice in 3 of those 68
- Open Loyalty: first choice in 2 of those 68
- Referral Factory: first choice in 2 of those 68

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.