# Foursquare Proximity: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 31 judge labels across 1 category by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/foursquare-proximity

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 15% | 1 | 10% | 31 |

## What the models said for it

- "Top Pick: Foursquare Proximity ... Widely regarded as the best overall proximity marketing platform, particularly for mid-market companies." (DeepSeek V4 Flash, Proximity)
- "Foursquare and Radar lead in analytics and attribution, with Foursquare excelling in venue-based targeting" (Mistral Small, Proximity)
- "1. Foursquare - Best for: Retail and venue teams needing venue-consistent targeting ... Rating: 9.5/10" (GLM 4.7 FlashX, Proximity)
- "Foursquare Proximity is the top first choice in the mid-market B2B edition of the GTM AI Recommendation Index" (Muse Glimmer 30B, Proximity)

## And against it

- "Avoid enterprise platforms such as Braze, Foursquare, or Airship" (Perplexity Sonar, Proximity)
- "Foursquare and Placer.ai are examples of vendors whose models involve third-party movement data, so require detailed provenance and contractual assurances before use." (Perplexity Sonar, Proximity)
- "though it may be more than a typical B2B marketer needs" (Perplexity Sonar, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 1 | 1 | 0 | 3 | 5 |
| Grok 4.20 | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 2 | 1 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 3 | 1 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 2 | 1 | 0 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Foursquare Proximity, from 95 of the 96 answers that named it (only the models that return a source list).

### Domains cited

- axiobench.com: 61
- g2.com: 58
- thecmo.com: 50
- gane.ai/index: 43
- sourceforge.net: 36
- f6s.com: 30
- verifiedmarketresearch.com: 30
- revenuebase.ai: 26
- capterra.com: 25
- foursquare.com: 22 (its own site)

### Pages cited

- https://axiobench.com/best/proximity-marketing-software: 60
- https://thecmo.com/tools/best-proximity-marketing-software: 49
- https://g2.com/categories/location-based-marketing: 31
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 30
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies: 30
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/smb: 22
- https://revenuebase.ai/companies/proximity-marketing-platforms/united-states: 22
- https://capterra.com/p/10015196/Foursquare-Proximity: 21

## The company

Foursquare Labs, Inc.; https://foursquare.com/; New York City, United States; founded 2009. From Wikidata, fetched 2026-09-14.

## In its own words

What Foursquare Proximity's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Custom, real-time geofencing (https://foursquare.com/)
- For: Marketers (https://foursquare.com/)

## What it publishes

Every page foursquare.com exposes, read 2026-09-29: 577 addresses. By kind, pages and the last 90 days:

- blog: 13 pages, 1 in the last 90 days, latest 2026-09-15
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest 2022-06-09
- report or ebook: 11 pages, 2 in the last 90 days, latest 2026-07-24
- comparison: 1 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 6 pages, 0 in the last 90 days, latest 2022-09-12
- Recent: 2026-09-15 blog: Top 25 dmas for black friday shopping matching retail strategy to market surges https://foursquare.com/resources/blog/ad-tech/top-25-dmas-for-black-friday-shopping-matching-retail-strategy-to-market-surges/
- Recent: 2026-07-24 report or ebook: Q4 2026 location based targeting guide high impact strategies for seasonal campaigns https://foursquare.com/resources/reports-and-insights/guide/q4-2026-location-based-targeting-guide-high-impact-strategies-for-seasonal-campaigns/
- Recent: 2026-07-22 report or ebook: 2026 holiday playbook for retail marketers https://foursquare.com/resources/reports-and-insights/guide/2026-holiday-playbook-for-retail-marketers/
- Recent: 2026-06-19 blog: Advertising and sales attribution guide https://foursquare.com/advertising-and-sales-attribution-guide/
- Recent: 2026-05-22 blog: Back to school 2026 how to win the 75 of shoppers willing to switch brands this season https://foursquare.com/resources/blog/products/back-to-school-2026-how-to-win-the-75-of-shoppers-willing-to-switch-brands-this-season/
- Recent: 2026-05-15 report or ebook: Q3 2026 location based targeting guide turn real world behavior into smarter targeting https://foursquare.com/resources/reports-and-insights/guide/q3-2026-location-based-targeting-guide-turn-real-world-behavior-into-smarter-targeting/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.