# Fivetran alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 429 of the 504 answers in the 2 categories where Fivetran holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/fivetran/alternatives

## Named instead, most often (every category and segment added)

- Hightouch: 138
- BigQuery: 72
- Segment: 44
- Snowflake: 42
- Census: 28
- Salesforce Data Cloud: 21

## Data warehouse and reverse ETL for marketing

**Small business**: 58 of 84 answers did not name Fivetran (Fivetran is #8 of 18 at 0%).

- BigQuery: first choice in 41 of those 58
- Hightouch: first choice in 37 of those 58
- Snowflake: first choice in 4 of those 58
- Census: first choice in 3 of those 58
- Airbyte: first choice in 2 of those 58
- DuckDB: first choice in 1 of those 58
- Hightouch Basic Reverse ETL: first choice in 1 of those 58
- MetricHero: first choice in 1 of those 58

**Mid-market**: 65 of 84 answers did not name Fivetran (Fivetran is #8 of 12 at 1%).

- Hightouch: first choice in 42 of those 65
- BigQuery: first choice in 22 of those 65
- Snowflake: first choice in 13 of those 65
- Census: first choice in 10 of those 65
- Airbyte: first choice in 6 of those 65
- Skyvia: first choice in 2 of those 65
- Amazon Redshift: first choice in 1 of those 65
- Multiwoven: first choice in 1 of those 65

**Enterprise**: 61 of 84 answers did not name Fivetran (Fivetran is #5 of 12 at 1%).

- Hightouch: first choice in 50 of those 61
- Snowflake: first choice in 25 of those 61
- Census: first choice in 11 of those 61
- BigQuery: first choice in 9 of those 61
- Amazon Redshift: first choice in 2 of those 61
- Databricks SQL Warehouse: first choice in 1 of those 61
- Integrate.io: first choice in 1 of those 61
- Matia: first choice in 1 of those 61

## Data management platforms

**Small business**: 80 of 84 answers did not name Fivetran.

- Segment: first choice in 24 of those 80
- HubSpot Marketing Hub: first choice in 14 of those 80
- Airtable: first choice in 9 of those 80
- Hightouch: first choice in 4 of those 80
- HubSpot CRM: first choice in 3 of those 80
- Brevo: first choice in 2 of those 80
- Census: first choice in 2 of those 80
- RudderStack: first choice in 2 of those 80

**Mid-market**: 81 of 84 answers did not name Fivetran (Fivetran is #14 of 19 at 0%).

- Segment: first choice in 20 of those 81
- Demandbase: first choice in 5 of those 81
- RudderStack: first choice in 5 of those 81
- Adobe Audience Manager: first choice in 3 of those 81
- Hightouch: first choice in 3 of those 81
- 6sense: first choice in 2 of those 81
- BlueConic: first choice in 2 of those 81
- Census: first choice in 2 of those 81

**Enterprise**: 84 of 84 answers did not name Fivetran.

- Salesforce Data Cloud: first choice in 21 of those 84
- Adobe Real-Time CDP: first choice in 7 of those 84
- Informatica Intelligent Data Management Cloud: first choice in 6 of those 84
- Databricks Lakehouse: first choice in 4 of those 84
- Adobe Audience Manager: first choice in 3 of those 84
- Collibra: first choice in 3 of those 84
- ActionIQ: first choice in 2 of those 84
- Hightouch: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.