# FirstPromoter alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 434 of the 504 answers in the 2 categories where FirstPromoter holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/firstpromoter/alternatives

## Named instead, most often (every category and segment added)

- PartnerStack: 82
- impact.com: 46
- Referral Rock: 23
- Extole: 19
- Referral Factory: 14
- ReferralCandy: 14

## Referral and partner programs

**Small business**: 62 of 84 answers did not name FirstPromoter (FirstPromoter is #6 of 9 at 3%).

- Referral Rock: first choice in 14 of those 62
- ReferralCandy: first choice in 10 of those 62
- PartnerStack: first choice in 6 of those 62
- Cello: first choice in 3 of those 62
- Kiflo PRM: first choice in 3 of those 62
- Referral Factory: first choice in 3 of those 62
- GrowSurf: first choice in 2 of those 62
- Viral Loops: first choice in 2 of those 62

**Mid-market**: 72 of 84 answers did not name FirstPromoter (FirstPromoter is #7 of 13 at 2%).

- PartnerStack: first choice in 16 of those 72
- Referral Rock: first choice in 5 of those 72
- Referral Factory: first choice in 4 of those 72
- ReferralCandy: first choice in 4 of those 72
- Smile.io: first choice in 4 of those 72
- Viral Loops: first choice in 3 of those 72
- Ambassador: first choice in 1 of those 72
- Friendbuy: first choice in 1 of those 72

**Enterprise**: 82 of 84 answers did not name FirstPromoter.

- Extole: first choice in 19 of those 82
- Ambassador: first choice in 10 of those 82
- PartnerStack: first choice in 8 of those 82
- impact.com: first choice in 8 of those 82
- Referral Factory: first choice in 7 of those 82
- Impartner PRM: first choice in 6 of those 82
- Friendbuy: first choice in 4 of those 82
- Referral Rock: first choice in 4 of those 82

## Affiliate and partner management

**Small business**: 62 of 84 answers did not name FirstPromoter (FirstPromoter is #3 of 13 at 13%).

- Tapfiliate: first choice in 8 of those 62
- Shopify Collabs: first choice in 7 of those 62
- PartnerStack: first choice in 6 of those 62
- Rewardful: first choice in 6 of those 62
- Refersion: first choice in 5 of those 62
- Affiliatly: first choice in 3 of those 62
- Scaleo: first choice in 3 of those 62
- ShareASale: first choice in 3 of those 62

**Mid-market**: 73 of 84 answers did not name FirstPromoter (FirstPromoter is #11 of 16 at 0%).

- PartnerStack: first choice in 25 of those 73
- impact.com: first choice in 4 of those 73
- Amazon Associates: first choice in 2 of those 73
- Refersion: first choice in 2 of those 73
- Viral Loops: first choice in 2 of those 73
- Affiliatly: first choice in 1 of those 73
- Awin: first choice in 1 of those 73
- ClickBank: first choice in 1 of those 73

**Enterprise**: 83 of 84 answers did not name FirstPromoter.

- impact.com: first choice in 34 of those 83
- PartnerStack: first choice in 21 of those 83
- Partnerize: first choice in 4 of those 83
- Tapfiliate: first choice in 3 of those 83
- Everflow: first choice in 2 of those 83
- Scaleo: first choice in 2 of those 83
- TUNE: first choice in 2 of those 83
- AffiliateWP: first choice in 1 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.