# Fathom: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 58 judge labels across 6 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/fathom

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Conversational intelligence and call recording](https://www.gane.ai/index/gtm/sales/conversation-intelligence/index.md) | 5% | 6 | 10% | 29 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 17 | 0% | 15 |
| [Sales coaching and training](https://www.gane.ai/index/gtm/sales/sales-coaching-and-training/index.md) | 0% | 56 | 40% | 5 |
| [Revenue intelligence and forecasting](https://www.gane.ai/index/gtm/sales/revenue-intelligence-and-forecasting/index.md) | 0% | 28 | 0% | 4 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 15 | 0% | 3 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 45 | 0% | 2 |

## What the models said for it

- "alternatives like Plausible Analytics, Fathom, and Matomo have driven significant adoption" (Claude Haiku 4.5, Web analytics)
- "Fathom is probably the best overall choice for most small teams" (GPT-5.4 mini, Conversation intel)
- "Best overall for most limited-budget teams: Fathom Team plan" (Grok 4.20, Conversation intel)
- "Fathom – Best Overall Value & Generous Tier Capabilities" (Gemini 3.5 Flash, Conversation intel)

## And against it

- "generally well-liked, but there are repeated user complaints about joining/recording behavior and at least one serious privacy complaint" (GPT-5.4 mini, Conversation intel)
- "Free or low-cost AI-heavy tools (e.g., Fireflies.ai, Fathom, or similar meeting bots): ... be wary of default data sharing" (Grok 4.20, Conversation intel)
- "Fathom, for example, has a five-call-per-month summary cap on its free tier." (Perplexity Sonar, Conversation intel)
- "Inaccurate transcripts, recording issues, call attribution problems" (Kimi K2, Sales coaching)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 1 | 1 | 1 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 4 | 2 | 1 | 7 |
| Grok 4.20 | 1 | 2 | 1 | 1 | 5 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 2 | 0 | 5 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 5 | 4 | 1 | 10 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 3 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Fathom, from 169 of the 192 answers that named it (only the models that return a source list).

### Domains cited

- cloudtalk.io: 64
- g2.com: 59
- avoma.com: 52
- softwareadvice.com: 43
- outrightsystems.org: 39
- cirrusinsight.com: 37
- gane.ai/index: 34
- blog.hubspot.com: 31
- fireflies.ai: 31
- spotsaas.com: 31

### Pages cited

- https://outrightsystems.org/blog/call-recording-software-for-smb: 39
- https://cloudtalk.io/blog/phone-recording-system-for-small-businesses: 37
- https://cloudtalk.io/blog/best-conversation-intelligence-software: 26
- https://www.gane.ai/index/gtm/sales/conversation-intelligence/smb: 26
- https://cirrusinsight.com/blog/sales-call-recording-software: 20
- https://g2.com/categories/conversation-intelligence/small-business: 19
- https://blog.hubspot.com/sales/call-recording-software: 18
- https://softwareadvice.com/call-center/call-recording-comparison/small-business: 17

## What it publishes

Every page fathom.ai exposes, read 2026-10-05: 113 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- case study: 3 pages, 0 in the last 90 days, latest undated
- comparison: 9 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 3 pages, 3 in the last 90 days, latest 2026-09-04
- Recent: 2026-09-04 glossary or explainer: Team productivity software https://www.fathom.ai/learn/team-productivity-software
- Recent: 2026-08-20 glossary or explainer: Meeting minutes https://www.fathom.ai/learn/meeting-minutes
- Recent: 2026-07-17 glossary or explainer: Bot free note taker https://www.fathom.ai/learn/bot-free-note-taker

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.