# Fathom alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 400 of the 504 answers in the 2 categories where Fathom holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/fathom/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 80
- Gong: 69
- Adobe Analytics: 24
- Avoma: 18
- Google Analytics 360: 16
- Fireflies.ai: 14

## Conversational intelligence and call recording

**Small business**: 30 of 84 answers did not name Fathom (Fathom is #2 of 13 at 26%).

- Fireflies.ai: first choice in 8 of those 30
- CloudTalk: first choice in 4 of those 30
- Avoma: first choice in 2 of those 30
- Dialpad: first choice in 1 of those 30
- MagicTime: first choice in 1 of those 30
- Nextiva: first choice in 1 of those 30
- Otter.ai: first choice in 1 of those 30

**Mid-market**: 68 of 84 answers did not name Fathom (Fathom is #6 of 15 at 5%).

- Gong: first choice in 20 of those 68
- Avoma: first choice in 15 of those 68
- Clari Copilot: first choice in 5 of those 68
- Fireflies.ai: first choice in 5 of those 68
- Chorus by ZoomInfo: first choice in 3 of those 68
- Jiminny: first choice in 3 of those 68
- ZoomInfo: first choice in 2 of those 68
- Cresta: first choice in 1 of those 68

**Enterprise**: 83 of 84 answers did not name Fathom (Fathom is #15 of 15 at 0%).

- Gong: first choice in 49 of those 83
- NICE CXone: first choice in 3 of those 83
- Weflow: first choice in 3 of those 83
- Chorus by ZoomInfo: first choice in 2 of those 83
- Avoma: first choice in 1 of those 83
- Clari Copilot: first choice in 1 of those 83
- Dialpad: first choice in 1 of those 83
- Fireflies.ai: first choice in 1 of those 83

## Web analytics

**Small business**: 64 of 84 answers did not name Fathom (Fathom is #3 of 14 at 7%).

- Google Analytics 4: first choice in 38 of those 64
- Plausible Analytics: first choice in 9 of those 64
- Fathom Analytics: first choice in 4 of those 64
- PostHog: first choice in 3 of those 64
- Dealfront: first choice in 2 of those 64
- Microsoft Clarity: first choice in 2 of those 64
- HubSpot Marketing Hub: first choice in 1 of those 64
- Umami: first choice in 1 of those 64

**Mid-market**: 72 of 84 answers did not name Fathom (Fathom is #10 of 15 at 0%).

- Google Analytics 4: first choice in 37 of those 72
- HubSpot Marketing Hub: first choice in 4 of those 72
- Plausible Analytics: first choice in 4 of those 72
- Dreamdata: first choice in 3 of those 72
- Matomo: first choice in 3 of those 72
- Clics: first choice in 2 of those 72
- Dealfront: first choice in 2 of those 72
- Dealfront Leadfeeder: first choice in 2 of those 72

**Enterprise**: 83 of 84 answers did not name Fathom.

- Adobe Analytics: first choice in 24 of those 83
- Google Analytics 360: first choice in 16 of those 83
- Matomo: first choice in 7 of those 83
- Google Analytics 4: first choice in 5 of those 83
- Matomo On-Premise: first choice in 2 of those 83
- Mixpanel: first choice in 2 of those 83
- Adobe Customer Journey Analytics: first choice in 1 of those 83
- Bold BI: first choice in 1 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.