# Fathom Analytics alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 222 of the 252 answers in the 1 category where Fathom Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/fathom-analytics/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 73
- Adobe Analytics: 24
- Plausible Analytics: 20
- Google Analytics 360: 16
- Matomo: 13
- Fathom: 11

## Web analytics

**Small business**: 65 of 84 answers did not name Fathom Analytics (Fathom Analytics is #7 of 14 at 2%).

- Google Analytics 4: first choice in 33 of those 65
- Plausible Analytics: first choice in 14 of those 65
- Fathom: first choice in 11 of those 65
- Microsoft Clarity: first choice in 3 of those 65
- Cloudflare Web Analytics: first choice in 2 of those 65
- Dealfront: first choice in 2 of those 65
- PostHog: first choice in 2 of those 65
- GoatCounter: first choice in 1 of those 65

**Mid-market**: 73 of 84 answers did not name Fathom Analytics (Fathom Analytics is #11 of 15 at 0%).

- Google Analytics 4: first choice in 34 of those 73
- Matomo: first choice in 6 of those 73
- Plausible Analytics: first choice in 6 of those 73
- HubSpot Marketing Hub: first choice in 4 of those 73
- Dreamdata: first choice in 3 of those 73
- Clics: first choice in 2 of those 73
- Dealfront: first choice in 2 of those 73
- Dealfront Leadfeeder: first choice in 2 of those 73

**Enterprise**: 84 of 84 answers did not name Fathom Analytics.

- Adobe Analytics: first choice in 24 of those 84
- Google Analytics 360: first choice in 16 of those 84
- Matomo: first choice in 7 of those 84
- Google Analytics 4: first choice in 6 of those 84
- Matomo On-Premise: first choice in 2 of those 84
- Mixpanel: first choice in 2 of those 84
- Adobe Customer Journey Analytics: first choice in 1 of those 84
- Bold BI: first choice in 1 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.