# Factors.ai: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 31 judge labels across 8 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/factors-ai

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 4% | 8 | 0% | 6 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 22 | 0% | 13 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 0% | 18 | 0% | 3 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 17 | 0% | 3 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 59 | 0% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 52 | 0% | 2 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 28 | 0% | 1 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 44 | 0% | 1 |

## What the models said for it

- "For most mid-market B2B companies, Factors.ai offers the best balance of features, pricing, and multi-source intent data." (GLM 4.7 FlashX, Intent data)
- "Factors is frequently cited as the specific "sweet spot" for mid-market B2B companies" (Qwen 3.7 Flash, Intent data)
- "Factors.ai is best for mid-market B2B SaaS teams that need multi-touch attribution, account identification, and offline event tracking" (Claude Haiku 4.5, Attribution & MMM)
- "modern web-intent engines like Koala, Factors.ai, or RB2B integrate into Slack, HubSpot, and Salesforce in minutes" (Gemini 3.5 Flash, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 4 | 0 | 5 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 3 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Factors.ai, from 54 of the 58 answers that named it (only the models that return a source list).

### Domains cited

- factors.ai: 32 (its own site)
- usermaven.com: 12
- prospeo.io: 10
- sellforte.com: 9
- vexpower.com: 9
- aboutmartech.com: 8
- g2.com: 8
- hginsights.com: 8
- research.oz.spotlightar.com: 7
- segmentstream.com: 7

### Pages cited

- https://vexpower.com/mmm/marketing-mix-modeling-software: 9
- https://factors.ai/blog/top-marketing-attribution-tools: 8
- https://userled.io/articles/best-abm-tools-2026: 7
- https://vezadigital.com/post/marketing-attribution-tools: 7
- https://albato.com/blog/publications/best-abm-software: 6
- https://factors.ai/blog/top-abm-tools: 6
- https://hginsights.com/blog/b2b-data-providers: 6
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026: 6

## In its own words

What Factors.ai's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI ABM & Attribution Platform for GTM Teams (https://factors.ai/)
- For: GTM teams (https://factors.ai/)
- Price stated: 0 (https://factors.ai/)
- Starting price: 0 (https://factors.ai/)
- Free plan or trial: Free trial available (https://factors.ai/)
- Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA, PECR
- Customers named: Swarmia, Descope, AudienceView, Akeyless, Rocketlane, Sprinklr, Everstage, Upflow

## What it publishes

Every page factors.ai exposes, read 2026-09-29: 927 addresses. By kind, pages and the last 90 days:

- blog: 429 pages, 0 in the last 90 days, latest 2026-06-10
- case study: 24 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 10 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 45 pages, 0 in the last 90 days, latest undated
- comparison: 116 pages, 1 in the last 90 days, latest 2026-09-11
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 36 pages, 0 in the last 90 days, latest undated
- podcast or video: 12 pages, 0 in the last 90 days, latest undated
- news or press: 6 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-11 comparison: 6sense vs factors https://www.lp.factors.ai/clp/6sense-vs-factors
- Recent: 2026-06-10 blog: Product updates and releases https://www.factors.ai/product-updates-and-releases

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.