# Factors.ai alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 247 of the 252 answers in the 1 category where Factors.ai holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/factors-ai/alternatives

## Named instead, most often (every category and segment added)

- Dreamdata: 41
- Google Analytics 4: 26
- Rockerbox: 23
- Adobe Marketo Measure: 13
- Google Meridian: 10
- Measured: 9

## Attribution and marketing mix modeling

**Small business**: 84 of 84 answers did not name Factors.ai.

- Google Analytics 4: first choice in 19 of those 84
- Dreamdata: first choice in 17 of those 84
- HubSpot Marketing Hub: first choice in 8 of those 84
- Triple Whale: first choice in 7 of those 84
- Google Meridian: first choice in 6 of those 84
- Cometly: first choice in 5 of those 84
- Ruler Analytics: first choice in 4 of those 84
- Meta Robyn: first choice in 2 of those 84

**Mid-market**: 80 of 84 answers did not name Factors.ai (Factors.ai is #14 of 22 at 0%).

- Dreamdata: first choice in 17 of those 80
- Rockerbox: first choice in 10 of those 80
- Google Analytics 4: first choice in 7 of those 80
- Google Meridian: first choice in 4 of those 80
- Measured: first choice in 3 of those 80
- Northbeam: first choice in 3 of those 80
- Recast: first choice in 3 of those 80
- Mammoth Analytics: first choice in 2 of those 80

**Enterprise**: 83 of 84 answers did not name Factors.ai.

- Adobe Marketo Measure: first choice in 13 of those 83
- Rockerbox: first choice in 13 of those 83
- Analytic Partners: first choice in 8 of those 83
- Dreamdata: first choice in 7 of those 83
- Measured: first choice in 6 of those 83
- HockeyStack: first choice in 4 of those 83
- CaliberMind: first choice in 3 of those 83
- Paramark: first choice in 3 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.