# Facebook: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 8 judge labels across 7 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/facebook

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 159 | 100% | 2 |
| [Community platforms](https://www.gane.ai/index/gtm/customer/community-platforms/index.md) | 0% | 65 | 100% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 147 | 100% | 1 |
| [Ecommerce platforms](https://www.gane.ai/index/gtm/revops/ecommerce-platforms/index.md) | 0% | 37 | 0% | 1 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 59 | 100% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 114 | 0% | 1 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 92 | 100% | 1 |

## And against it

- "Why avoid? Deep integration with Facebook's ad ecosystem leads to cross-site tracking, data harvesting for profiling, and privacy scandals." (Grok 4.20, Web analytics)
- "Using purely "social" platforms as your main content hub is often discouraged due to "Rented Land" risk" (Qwen 3.7 Flash, Content marketing)
- "These tend to prioritize advertising data collection over user privacy" (MiniMax M2.5, Product analytics)
- "The announcements from Facebook to disallow sharing news stories and eliminate fact checking indicate that it is moving in a similar direction." (Muse Glimmer 30B, Content marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 2 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Facebook, from 13 of the 16 answers that named it (only the models that return a source list).

### Domains cited

- gane.ai/index: 5
- linkedin.com: 5
- g2.com: 4
- capterra.com: 3
- marketing-interactive.com: 3
- affonso.io: 2
- beaconzone.co.uk: 2
- coalitiontechnologies.com: 2
- ftc.gov: 2
- github.com: 2

### Pages cited

- https://marketing-interactive.com/building-trust,-loyalty-and-the-revenue-pipeline-with-content-marketing: 3
- https://affonso.io/blog/best-community-platforms: 2
- https://coalitiontechnologies.com/blog/bad-marketing-strategies-2025s-most-obnoxious-trends: 2
- https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/smb: 2
- https://go.eco/news/social-media-strategy-2025: 2
- https://guideflow.com/blog/customer-community-software: 2
- https://guideflow.com/blog/user-community-platform: 2
- https://pluja.github.io/awesome-privacy: 2

## The company

Facebook; https://www.facebook.com; Colombia; founded 2004; about 77,986 employees (2026). From Wikidata, fetched 2026-09-14.

## In its own words

What Facebook's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Explore the things you love. (https://facebook.com/)

## What it publishes

Every page facebook.com exposes, read 2026-09-29: 22 addresses. By kind, pages and the last 90 days:

- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 17 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.