# Facebook Beacon: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/facebook-beacon

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 156 | 100% | 1 |

## And against it

- "Facebook Beacon (2007) - While discontinued, this remains a cautionary tale. It automatically shared users' off-Facebook activities with friends without clear consent" (Kimi K2, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Facebook Beacon, from 1 of the 1 answers that named it (only the models that return a source list).

### Domains cited

- bbb.org: 1
- beacon.li: 1
- cmswire.com: 1
- fastercapital.com: 1
- g2.com: 1
- growthmarketreports.com: 1
- help.beacons.ai: 1
- legal500.com: 1
- linkedin.com: 1
- marketresearchfuture.com: 1

### Pages cited

- https://bbb.org/us/ca/san-francisco/profile/social-media-marketing/doximity-1116-464085/complaints: 1
- https://beacon.li/privacy-policy: 1
- https://cmswire.com/digital-marketing/proximity-marketing-should-feel-like-customer-service-not-advertising: 1
- https://fastercapital.com/content/Bluetooth-marketing--Privacy-Considerations-in-Bluetooth-Marketing.html: 1
- https://g2.com/products/appsflyer/reviews: 1
- https://growthmarketreports.com/report/beacon-management-platform-market: 1
- https://help.beacons.ai/en/articles/4705729: 1
- https://legal500.com/intelligence/united-states/media-telecoms-it-entertainment/the-blessing-and-curse-of-proximity-marketing: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.