# Experian Address Validation alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 238 of the 252 answers in the 1 category where Experian Address Validation holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/experian-address-validation/alternatives

## Named instead, most often (every category and segment added)

- Smarty: 122
- PostGrid Address Verification: 29
- Melissa Global Address Verification: 22
- Loqate: 15
- Lob: 3
- Google Maps Platform: 2

## Address verification tools

**Small business**: 83 of 84 answers did not name Experian Address Validation.

- Smarty: first choice in 52 of those 83
- PostGrid Address Verification: first choice in 12 of those 83
- Lob: first choice in 2 of those 83
- AccuMail: first choice in 1 of those 83
- Addressfinder: first choice in 1 of those 83
- Byteplant's Address-Validator: first choice in 1 of those 83
- Google Maps Address Validation API: first choice in 1 of those 83
- Lob Address Verification: first choice in 1 of those 83

**Mid-market**: 78 of 84 answers did not name Experian Address Validation (Experian Address Validation is #6 of 7 at 0%).

- Smarty: first choice in 46 of those 78
- PostGrid Address Verification: first choice in 6 of those 78
- Loqate: first choice in 4 of those 78
- Google Maps Platform: first choice in 2 of those 78
- Geoapify: first choice in 1 of those 78
- Lob: first choice in 1 of those 78
- Melissa Global Address Verification: first choice in 1 of those 78
- SmartyStreets: first choice in 1 of those 78

**Enterprise**: 77 of 84 answers did not name Experian Address Validation (Experian Address Validation is #5 of 7 at 2%).

- Smarty: first choice in 24 of those 77
- Melissa Global Address Verification: first choice in 21 of those 77
- Loqate: first choice in 11 of those 77
- PostGrid Address Verification: first choice in 11 of those 77
- Precisely: first choice in 2 of those 77
- GeoPostcodes: first choice in 1 of those 77
- Google Address Validation API: first choice in 1 of those 77
- Ideal Postcodes: first choice in 1 of those 77

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.