# Etsy: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 2 categories by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/etsy

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce platforms](https://www.gane.ai/index/gtm/revops/ecommerce-platforms/index.md) | 2% | 12 | 60% | 5 |
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 37 | 0% | 2 |

## What the models said for it

- "For the absolute lowest barrier to entry, WooCommerce or Etsy are popular choices" (Claude Haiku 4.5, Ecommerce)
- "Handmade/craft products | Etsy" (GLM 4.7 FlashX, Retail media)

## And against it

- "Over-reliance on Single Third-Party Marketplaces (Amazon, Etsy, eBay): ... proceed with caution" (Gemini 3.5 Flash, Ecommerce)
- "Amazon, eBay, Etsy, Walmart Marketplace, and similar marketplaces as your only sales channel" (Perplexity Sonar, Ecommerce)
- "Etsy — be cautious if margins are tight or your products don’t fit its marketplace." (GPT-6 Luna, Ecommerce)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Etsy, from 8 of the 12 answers that named it (only the models that return a source list).

### Domains cited

- bigcommerce.com: 3
- amzprep.com: 2
- digiday.com: 2
- ecommerceaccountants.co.uk: 2
- encodify.com: 2
- fitsmallbusiness.com: 2
- forbes.com: 2
- help.shopify.com: 2
- shopify.com: 2
- support.squarespace.com: 2

### Pages cited

- https://amzprep.com/top-25-ecommerce-platforms-north-america: 2
- https://digiday.com/marketing/cmo-strategies-retail-medias-rise-from-amazon-to-ebay: 2
- https://ecommerceaccountants.co.uk/post/the-8-best-ecommerce-platforms-for-small-businesses-in-the-uk: 2
- https://encodify.com/state-of-retail-media: 2
- https://fitsmallbusiness.com/best-ecommerce-platform-comparison: 2
- https://forbes.com/advisor/business/software/best-ecommerce-platform: 2
- https://admonsters.com/6-platforms-that-will-define-retail-media-in-2025: 1
- https://alium.io/research/top-complaints-ecommerce-platforms: 1

## The company

Q1353939; https://www.etsy.com/; United States, Ireland; founded 2005; public, ETSY on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Etsy's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Etsy is a global online marketplace, where people come together to make, sell, buy, and collect unique items. (https://etsy.com/)
- For: people looking for handmade gift, vintage & on-trend clothes, unique jewelry, and more (https://etsy.com/)
- Hosting: Australia, Austria, Belgium, Canada, Canada (French), Denmark, Finland, France

## What it publishes

Every page etsy.com exposes, read 2026-10-05: 100 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.