# Epsilon: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 3 categories by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/epsilon

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 89 | 50% | 4 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 81 | 50% | 2 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 80 | 0% | 1 |

## What the models said for it

- "Proprietary data assets; strong in loyalty programs | Retail, CPG brands" (Kimi K2, Identity)

## And against it

- "These have data brokerage roots, so extra vigilance on privacy histories" (Grok 4.20, Data clean rooms)
- "repeatedly named in buyer complaints around privacy and consent" (Muse Glimmer 30B, Identity)
- "These are enterprise-grade but expensive to exit." (Kimi K2, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 1 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Epsilon, from 14 of the 15 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 8
- acxiom.com: 6
- delivr.ai: 6
- liveramp.com: 6
- forrester.com: 4
- martech.org: 4
- usermaven.com: 4
- alium.io: 3
- gane.ai/index: 3
- hightouch.com: 3

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 6
- https://delivr.ai/whitepapers/identity-resolution-vendor-landscape-2026-whitepaper.html: 5
- https://liveramp.com/blog/5-considerations-for-evaluating-an-identity-resolution-tool: 4
- https://usermaven.com/blog/identity-resolution-software: 4
- https://delivr.ai/resources/identity-resolution-buyers-guide-2026: 3
- https://g2.com/categories/identity-resolution: 3
- https://g2.com/categories/identity-resolution/enterprise: 3
- https://hightouch.com/blog/identity-resolution-why-cdps-fall-short: 3

## In its own words

What Epsilon's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The leader in outcome-based marketing (https://epsilon.com/)
- For: brands (https://epsilon.com/)
- Customers named: Homes & Villas by Marriott Bonvoy, AutoZone, Publicis Groupe, Chuck E. Cheese, Walgreens, Marriott International, McDonald's, Currys

## What it publishes

Every page epsilon.com exposes, read 2026-09-29: 2593 addresses. By kind, pages and the last 90 days:

- blog: 1465 pages, 46 in the last 90 days, latest 2026-09-25
- case study: 337 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 28 pages, 1 in the last 90 days, latest 2026-08-28
- conference or event: 5 pages, 0 in the last 90 days, latest undated
- report or ebook: 20 pages, 0 in the last 90 days, latest 2026-06-03
- comparison: 18 pages, 1 in the last 90 days, latest 2026-09-10
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 23 pages, 5 in the last 90 days, latest 2026-09-10
- podcast or video: 20 pages, 0 in the last 90 days, latest undated
- news or press: 170 pages, 4 in the last 90 days, latest 2026-09-22
- Recent: 2026-09-25 blog: How does a data clean room work https://www.epsilon.com/us/insights/blog/how-does-a-data-clean-room-work
- Recent: 2026-09-22 blog: How to improve customer loyalty when discounts stop working https://www.epsilon.com/emea/insights/blog/how-to-improve-customer-loyalty-when-discounts-stop-working
- Recent: 2026-09-22 news or press: Epsilon announces three executive appointments to accelerate its next era of growth https://www.epsilon.com/us/about-us/pressroom/epsilon-announces-three-executive-appointments-to-accelerate-its-next-era-of-growth
- Recent: 2026-09-22 news or press: Pressroom https://www.epsilon.com/us/about-us/pressroom
- Recent: 2026-09-17 news or press: Confused epsilon launch commerce media across tv audio web https://www.epsilon.com/emea/about-us/pressroom/confused-epsilon-launch-commerce-media-across-tv-audio-web
- Recent: 2026-09-17 news or press: Pressroom https://www.epsilon.com/emea/about-us/pressroom

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.