# eBay: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 8 judge labels across 3 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ebay

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce platforms](https://www.gane.ai/index/gtm/revops/ecommerce-platforms/index.md) | 0% | 61 | 100% | 4 |
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 41 | 0% | 3 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 120 | 100% | 1 |

## And against it

- "Amazon Ads and eBay as your only growth channel: ... weak ownership of customer relationships can make your business vulnerable." (Perplexity Sonar, Ecommerce marketing)
- "Over-reliance on Single Third-Party Marketplaces (Amazon, Etsy, eBay): ... proceed with caution" (Gemini 3.5 Flash, Ecommerce)
- "Amazon, eBay, Etsy, Walmart Marketplace, and similar marketplaces as your only sales channel" (Perplexity Sonar, Ecommerce)
- "High competition, fees, account suspension risks, and copycat issues" (Grok 4.20, Ecommerce)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named eBay, from 15 of the 20 answers that named it (only the models that return a source list).

### Domains cited

- bigcommerce.com: 6
- amzprep.com: 4
- digiday.com: 4
- gane.ai/index: 4
- alium.io: 3
- encodify.com: 3
- forbes.com: 3
- guideflow.com: 3
- learn.g2.com: 3
- shopify.com: 3

### Pages cited

- https://amzprep.com/top-25-ecommerce-platforms-north-america: 4
- https://alium.io/research/top-complaints-ecommerce-platforms: 3
- https://bigcommerce.com/articles/ecommerce/small-business-ecommerce: 3
- https://bigcommerce.com/articles/ecommerce/software: 3
- https://digiday.com/marketing/cmo-strategies-retail-medias-rise-from-amazon-to-ebay: 3
- https://encodify.com/state-of-retail-media: 3
- https://forbes.com/advisor/business/software/best-ecommerce-platform: 3
- https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/smb: 3

## The company

Q58024; https://www.ebay.com; San Jose, United States; founded 1995; about 12,600 employees (2016); public, EBAY on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.