# eBay Ads: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ebay-ads

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 34 | 17% | 6 |

## What the models said for it

- "arguably the safest retail media program available for tight budgets" (Gemini 3.5 Flash, Retail media)

## And against it

- "Be most cautious with: Smaller, category-specific RMNs that are manual-first and expensive... e.g., eBay Ads" (Muse Glimmer 30B, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named eBay Ads, from 7 of the 8 answers that named it (only the models that return a source list).

### Domains cited

- digiday.com: 3
- emarketer.com: 3
- guideflow.com: 3
- marketplaceadpros.com: 3
- modernretail.co: 3
- osmos.ai: 3
- shopify.com: 3
- taqtics.com: 3
- aidigital.com: 2
- fitsmallbusiness.com: 2

### Pages cited

- https://emarketer.com/content/faq-on-retail-media-networks-how-marketers-should-allocate-budgets-2026: 3
- https://guideflow.com/blog/retail-media-platforms: 3
- https://marketplaceadpros.com/guides/retail-media-networks-beyond-amazon-2026: 3
- https://shopify.com/blog/retail-media: 3
- https://taqtics.com/answers/retail-media-networks/retail-media-networks: 3
- https://aidigital.com/blog/retail-media-networks: 2
- https://fitsmallbusiness.com/guide-to-retail-media-for-smbs: 2
- https://funnel.io/blog/retail-media-networks: 2

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.