# Dynamic Yield: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 23 judge labels across 4 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/dynamic-yield

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 20 | 10% | 20 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 73 | 0% | 1 |
| [Ecommerce search and merchandising](https://www.gane.ai/index/gtm/marketing/ecommerce-search-and-merchandising/index.md) | 0% | 34 | 0% | 1 |
| [Landing pages and interactive content](https://www.gane.ai/index/gtm/marketing/landing-pages-and-interactive-content/index.md) | 0% | 58 | 0% | 1 |

## What the models said for it

- "Retail personalization, product recommendations, and cross-channel decisioning: evaluate Dynamic Yield." (GPT-6 Luna, Experimentation)
- "A personalization-first platform tailored for e-commerce, retail, and financial services." (Gemini 3.5 Flash, Experimentation)
- "Best For: E-commerce retailers focused on merchandising and recommendation engines." (Qwen 3.7 Flash, Experimentation)
- "Best if you are heavily invested in the Google ecosystem (Google Ads + GA4)." (Qwen 3.7 Flash, Experimentation)

## And against it

- "Enterprise-focused, now Mastercard-owned, retail/e-commerce oriented" (Kimi K2, Experimentation)
- "consider it only when personalization and recommendations are the primary use case" (Perplexity Sonar, Experimentation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 3 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Dynamic Yield, from 64 of the 70 answers that named it (only the models that return a source list).

### Domains cited

- blog.croct.com: 26
- convert.com: 25
- optimizely.com: 18
- personyze.com: 17
- cxl.com: 13
- g2.com: 13
- guideflow.com: 13
- gane.ai/index: 12
- smarte.pro: 11
- wingify.com: 11

### Pages cited

- https://blog.croct.com/post/best-website-personalization-platforms: 21
- https://cxl.com/blog/ab-testing-tools: 13
- https://convert.com/blog/a-b-testing/top-ab-testing-tools: 12
- https://blog.croct.com/post/best-personalization-platforms-small-teams-startups: 11
- https://personyze.com/best-website-personalization-tools: 11
- https://smarte.pro/blog/website-personalization-software: 11
- https://convert.com/blog/a-b-testing/ab-testing-tools-for-growth-teams: 10
- https://personizely.net/blog/enterprise-personalization-solutions: 9

## The company

Dynamic Yield; https://www.dynamicyield.com/; New York City, Israel; founded 2011; about 350 employees; part of Mastercard. From Wikidata, fetched 2026-09-14.

## In its own words

What Dynamic Yield's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-powered growth, built for marketers (https://dynamicyield.com/)
- For: marketers (https://dynamicyield.com/)
- Certifications: GDPR, CCPA, SOC 2, ISO 27701, ISO 27017, ISO 27018, ISO 27001
- Customers named: Linen Chest, ASDA, Wild Fork

## What it publishes

Every page dynamicyield.com exposes, read 2026-09-29: 1244 addresses. By kind, pages and the last 90 days:

- blog: 450 pages, 0 in the last 90 days, latest undated
- case study: 51 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 16 pages, 0 in the last 90 days, latest undated
- report or ebook: 35 pages, 0 in the last 90 days, latest undated
- comparison: 6 pages, 0 in the last 90 days, latest undated
- template or tool: 8 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 135 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.