# DV360: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 26 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/dv360

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 2% | 13 | 60% | 15 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 42 | 29% | 7 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 29 | 0% | 3 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 108 | 0% | 1 |

## What the models said for it

- "Starting with DV360 or The Trade Desk as they balance functionality with usability" (Claude Haiku 4.5, Programmatic)
- "Consider starting with a DSP route (The Trade Desk, DV360, or Amazon DSP)" (DeepSeek V4 Flash, Audio advertising)
- "programmatic options like The Trade Desk or DV360 (cross-channel control)" (Grok 4.20, Video ads)
- "managed enterprise options like The Trade Desk and DV360" (Muse Glimmer 30B, Programmatic)

## And against it

- "Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required" (Kimi K2, Programmatic)
- "Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets" (DeepSeek V4 Flash, Programmatic)
- "avoid enterprise-heavy platforms like The Trade Desk or DV360" (GPT-5.4 mini, Programmatic)
- "Walled garden platforms like DV360 and Amazon DSP offer strong in-platform measurement but limit visibility into supply chain economics and restrict data portability" (Claude Haiku 4.5, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 3 | 2 | 5 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named DV360, from 49 of the 58 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 20
- improvado.io: 12
- heysid.com: 11
- epom.com: 10
- g2.com: 10
- magiclogix.com: 9
- reddit.com: 9
- 6sense.com: 8
- rankite.com: 8
- smartyads.com: 8

### Pages cited

- https://demandbase.com/blog/programmatic-advertising-platforms: 16
- https://improvado.io/blog/top-programmatic-platforms: 9
- https://magiclogix.com/theories/best-programmatic-platforms: 9
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms: 8
- https://epom.com/blog/programmatic/programmatic-advertising-for-small-business: 8
- https://smartyads.com/blog/programmatic-advertising-platforms: 7
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms: 7
- https://heysid.com/resources/best-programmatic-advertising-platforms-for-b2b: 6

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.