# Dun & Bradstreet: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 11 judge labels across 4 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/dun-bradstreet

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 28 | 0% | 7 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 68 | 50% | 2 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 66 | 0% | 1 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 99 | 0% | 1 |

## What the models said for it

- "Check Dun & Bradstreet (D&B Connect) for deeper B2B firmographic enrichment and intent data." (Grok 4.20, Identity)
- "For companies prioritizing B2B data enrichment, Dun & Bradstreet is also a strong contender" (Mistral Small, Identity)
- "if your priority is broader company/account data and risk-oriented business records" (GPT-5.4 mini, Enrichment)
- "B2B account and corporate-family resolution: D&B" (GPT-6 Luna, Identity)

## And against it

- "avoid using them for SDR cold outreach or email enrichment" (Gemini 3.5 Flash, Enrichment)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Dun & Bradstreet, from 47 of the 61 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 20
- acxiom.com: 13
- demandbase.com: 9
- gane.ai/index: 9
- gartner.com: 9
- hginsights.com: 8
- dnb.com: 7 (its own site)
- prospeo.io: 7
- topbusinesssoftware.com: 7
- usermaven.com: 7

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 13
- https://g2.com/categories/identity-resolution: 11
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise: 9
- https://g2.com/categories/identity-resolution/enterprise: 8
- https://usermaven.com/blog/identity-resolution-software: 7
- https://delivr.ai/whitepapers/identity-resolution-vendor-landscape-2026-whitepaper.html: 6
- https://gartner.com/en/documents/5911375: 5
- https://topbusinesssoftware.com/categories/identity-resolution: 5

## In its own words

What Dun & Bradstreet's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Bring Confidence to Every Business Decision (https://dnb.com/)
- For: Enterprise (https://dnb.com/)
- Free plan or trial: The D‑U‑N‑S Number is a free, unique identifier (https://dnb.com/)
- Customers named: Octave, The Marzetti Company, Dan Martinez & Associates, DLL

## What it publishes

Every page dnb.com exposes, read 2026-09-29: 4400 addresses. By kind, pages and the last 90 days:

- blog: 385 pages, 0 in the last 90 days, latest undated
- case study: 38 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 32 pages, 0 in the last 90 days, latest 2026-06-15
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-06-10
- report or ebook: 6 pages, 0 in the last 90 days, latest undated
- comparison: 8 pages, 0 in the last 90 days, latest 2026-05-29
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 38 pages, 0 in the last 90 days, latest undated
- news or press: 40 pages, 0 in the last 90 days, latest 2026-03-06
- Recent: 2026-06-15 webinar or virtual event: Understanding risk analytics portfolio statuses webinar recording available 1593 https://community.dnb.com/risk-analytics-professionals-142/understanding-risk-analytics-portfolio-statuses-webinar-recording-available-1593
- Recent: 2026-05-29 comparison: Hq vs branch what s causing confusion 1575 https://community.dnb.com/finance-analytics-professionals-140/hq-vs-branch-what-s-causing-confusion-1575
- Recent: 2026-05-11 webinar or virtual event: 2026 global bankruptcy webinar distress risk resilience 1557 https://community.dnb.com/finance-analytics-professionals-140/2026-global-bankruptcy-webinar-distress-risk-resilience-1557
- Recent: 2026-04-30 webinar or virtual event: Webinar recording now available from confusion to confidence missed our recent webinar on using d b predictive risk scor https://community.dnb.com/risk-analytics-professionals-142/webinar-recording-now-available-from-confusion-to-confidence-missed-our-recent-webinar-on-using-d-b-predictive-risk-scores-with-confidence-the-on-demand-recording-is-now-available-1546
- Recent: 2026-04-21 webinar or virtual event: Get more from d b hoovers live training webinars 1529 https://community.dnb.com/hoovers-professionals-141/get-more-from-d-b-hoovers-live-training-webinars-1529
- Recent: 2026-04-16 webinar or virtual event: Compliance intelligence ownerhip control webinar recording is now available 1525 https://community.dnb.com/risk-analytics-professionals-142/compliance-intelligence-ownerhip-control-webinar-recording-is-now-available-1525

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.