# DSMN8: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 44 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/dsmn8

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Employee advocacy platforms](https://www.gane.ai/index/gtm/marketing/employee-advocacy/index.md) | 8% | 3 | 26% | 43 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 60 | 0% | 1 |

## What the models said for it

- "Emphasizes turning employees into "authentic brand advocates" with industry-leading analytics; more focused on advocacy than full social management." (Grok 4.20, Employee advocacy)
- "Choose EveryoneSocial or DSMN8 if you want a flexible, dedicated program for corporate employees with gamification" (Gemini 3.5 Flash, Employee advocacy)
- "two leaders consistently emerge from recent industry evaluations (2026): Oktopost and DSMN8" (Qwen 3.7 Flash, Employee advocacy)
- "Called "The #1 Employee Advocacy Platform" and best for Large teams & enterprises" (Muse Glimmer 30B, Employee advocacy)

## And against it

- "What to Avoid - Enterprise-only platforms with no published pricing (Sociabble, Haiilo, DSMN8, etc.)" (GLM 4.7 FlashX, Employee advocacy)
- "industry analysis suggests avoiding this for tight budgets as they focus on large-scale segmentation" (Qwen 3.7 Flash, Employee advocacy)
- "Avoid: Platforms like Sociabble, DSMN8, Haiilo, EveryoneSocial, and Oktopost" (Kimi K2, Employee advocacy)
- "platforms that have been criticized or have a high negative share include" (Llama 4 Maverick, Employee advocacy)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 1 | 1 | 0 | 2 | 4 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 1 | 2 |
| Kimi K2 | 1 | 2 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 0 | 1 | 2 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named DSMN8, from 135 of the 138 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 78
- blog.hootsuite.com: 77
- capterra.com: 56
- vulse.co: 48
- magicpost.in: 40
- marketbeam.io: 37
- thecmo.com: 35
- capterra.co.uk: 34
- postiv.ai: 33
- softwareworld.co: 33

### Pages cited

- https://blog.hootsuite.com/employee-advocacy-tools: 74
- https://capterra.com/employee-advocacy-software: 44
- https://g2.com/categories/employee-advocacy: 35
- https://thecmo.com/tools/best-employee-advocacy-software: 35
- https://postiv.ai/blog/best-employee-advocacy-tools: 33
- https://capterra.co.uk/directory/33035/employee-advocacy/software: 30
- https://gmtoday.com/partner/best-employee-advocacy-software-2026/article_27b26ddc-6c24-42cc-be69-7cfb0ecd92f7.html: 30
- https://magicpost.in/blog/employee-advocacy-software-pricing: 26

## What it publishes

Every page dsmn8.com exposes, read 2026-09-29: 619 addresses. By kind, pages and the last 90 days:

- blog: 433 pages, 10 in the last 90 days, latest 2026-09-22
- case study: 13 pages, 0 in the last 90 days, latest 2026-06-04
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest 2022-07-29
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-03-06
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 38 pages, 5 in the last 90 days, latest 2026-08-25
- template or tool: 4 pages, 0 in the last 90 days, latest 2026-05-19
- glossary or explainer: 6 pages, 0 in the last 90 days, latest 2025-08-19
- podcast or video: 33 pages, 0 in the last 90 days, latest 2026-01-28
- news or press: 2 pages, 0 in the last 90 days, latest 2025-03-07
- Recent: 2026-09-22 blog: Why employee advocacy programs need a dedicated manager https://dsmn8.com/blog/why-employee-advocacy-programs-need-a-dedicated-manager/
- Recent: 2026-09-17 blog: Employee advocacy benchmark survey https://dsmn8.com/employee-advocacy-benchmark-survey/
- Recent: 2026-09-14 blog: Employee advocacy program comms templates to introduce your team and execs https://dsmn8.com/blog/employee-advocacy-program-comms-templates-to-introduce-your-team-and-execs/
- Recent: 2026-09-09 blog: Employee advocacy brand perception biffa https://dsmn8.com/blog/employee-advocacy-brand-perception-biffa/
- Recent: 2026-09-03 blog: Employee advocacy pulse check what 100 cmos told us https://dsmn8.com/blog/employee-advocacy-pulse-check-what-100-cmos-told-us/
- Recent: 2026-09-02 blog: Marketing budget planning https://dsmn8.com/blog/marketing-budget-planning/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.