# DoubleVerify: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/doubleverify

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Click fraud protection](https://www.gane.ai/index/gtm/marketing/click-fraud-protection/index.md) | 0% | 63 | 60% | 5 |

## What the models said for it

- "considered more sophisticated and credible, using behavioral analysis rather than just IP blocking" (DeepSeek V4 Flash, Click fraud protection)

## And against it

- "What to Avoid: DoubleVerify / IAS (Integral Ad Science) – ... typically overkill and too expensive for mid-sized B2B companies" (Kimi K2, Click fraud protection)
- "Even major verification services (Integral Ad Science, DoubleVerify) have significant miss rates" (MiniMax M2.5, Click fraud protection)
- "Expensive; more suited for very large budgets" (GLM 4.7 FlashX, Click fraud protection)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named DoubleVerify, from 19 of the 21 answers that named it (only the models that return a source list).

### Domains cited

- lunio.ai: 9
- trafficguard.ai: 7
- clickcease.com: 6
- github.com: 6
- reddit.com: 5
- sourceforge.net: 5
- fraudlogix.com: 4
- guideflow.com: 4
- linkedin.com: 4
- anura.io: 3

### Pages cited

- https://lunio.ai/blog/best-click-fraud-detection-tools-for-enterprise-advertisers: 7
- https://clickcease.com/: 3
- https://clickcease.com/blog/clickcease-vs-competitors-2026: 3
- https://guideflow.com/blog/best-click-fraud-software: 3
- https://hawky.ai/blog/ad-fraud-software: 3
- https://lunio.ai/blog/the-9-best-click-fraud-detection-tools-ranked: 3
- https://softwareadvice.com/click-fraud: 3
- https://trafficguard.ai/: 3

## In its own words

What DoubleVerify's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. (https://doubleverify.com/)
- For: global brands (https://doubleverify.com/)
- Certifications: APEC CBPR, APEC PRP, CCPA
- Customers named: TikTok, WeightWatchers, NortonLifeLock, Fanduel, DQ&A Technology, WPP Media, Newsweek, Verve

## What it publishes

Every page doubleverify.com exposes, read 2026-09-29: 542 addresses. By kind, pages and the last 90 days:

- blog: 99 pages, 16 in the last 90 days, latest 2026-09-18
- case study: 21 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 10 pages, 0 in the last 90 days, latest undated
- report or ebook: 40 pages, 0 in the last 90 days, latest 2024-01-17
- news or press: 133 pages, 9 in the last 90 days, latest 2026-09-17
- Recent: 2026-09-18 blog: Just because its a direct deal doesnt always mean its fraud free https://doubleverify.com/blog/web/verify/just-because-its-a-direct-deal-doesnt-always-mean-its-fraud-free
- Recent: 2026-09-17 blog: Fraud alert the 170 billion problem hiding in ctv apps https://doubleverify.com/blog/ctv/verify/fraud-alert-the-170-billion-problem-hiding-in-ctv-apps
- Recent: 2026-09-17 news or press: Dv launches ask neura expanding natural language access to media intelligence https://doubleverify.com/company/newsroom/dv-launches-ask-neura-expanding-natural-language-access-to-media-intelligence
- Recent: 2026-09-15 blog: Content alert microdramas without brand reputation drama https://doubleverify.com/blog/web/verify/content-alert-microdramas-without-brand-reputation-drama
- Recent: 2026-09-14 blog: Fraud alert your ctv buys might be fake ipod touch sessions https://doubleverify.com/blog/ctv/verify/fraud-alert-your-ctv-buys-might-be-fake-ipod-touch-sessions
- Recent: 2026-09-11 news or press: Doubleverify deepens investment in malaysia building on local growth https://doubleverify.com/company/newsroom/doubleverify-deepens-investment-in-malaysia-building-on-local-growth

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.