# Domo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 26 judge labels across 4 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/domo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Dashboards and data visualization](https://www.gane.ai/index/gtm/gtm-data/dashboards-and-data-visualization/index.md) | 2% | 7 | 18% | 22 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 162 | 100% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 135 | 0% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 115 | 0% | 1 |

## What the models said for it

- "Start with Power BI or Domo depending on your specific situation" (MiniMax M2.5, BI & dashboards)
- "Choose Domo when rapid integration of many business data sources is more important than maximum visualization sophistication." (Perplexity Sonar, BI & dashboards)
- "Choose Domo if: You are a marketing team or an SME that needs a mobile-friendly, all-in-one cloud platform" (GLM 4.7 FlashX, BI & dashboards)
- "Consider Domo if you have many disparate data sources and want strong no-code ETL + alerts." (Grok 4.20, BI & dashboards)

## And against it

- "Avoid or Consider Carefully: Domo: Consumption-based pricing can be unpredictable" (Kimi K2, BI & dashboards)
- "Products such as Sisense, Domo, and Qlik may be capable, but quote-led pricing makes total cost and renewal exposure harder to assess." (Perplexity Sonar, BI & dashboards)
- "Opaque and potentially expensive pricing (not transparent, scales poorly for larger needs). Steep learning curve" (Grok 4.20, BI & dashboards)
- "this is a known concern for tools such as Amplitude, Mixpanel, Segment, Tableau, and Domo" (Perplexity Sonar, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 1 | 2 | 4 |
| Grok 4.20 | 0 | 2 | 1 | 1 | 4 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 3 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Domo, from 70 of the 73 answers that named it (only the models that return a source list).

### Domains cited

- zapier.com: 27
- softwareadvice.com: 23
- cio.com: 22
- basedash.com: 18
- toolradar.com: 15
- thoughtspot.com: 14
- linkedin.com: 12
- qlik.com: 12
- dev.to: 11
- fanruan.com: 10

### Pages cited

- https://zapier.com/blog/business-intelligence-software: 26
- https://cio.com/article/222558/top-business-intelligence-bi-tools.html: 22
- https://softwareadvice.com/bi: 18
- https://toolradar.com/guides/best-business-intelligence-tools: 11
- https://ajelix.com/bi/business-intelligence-tools-for-small-business: 8
- https://coefficient.io/bi-tools-for-small-business: 8
- https://improvado.io/blog/enterprise-business-intelligence-software-solutions: 8
- https://thoughtspot.com/data-trends/business-intelligence/bi-tools-comparison: 8

## The company

Domo; https://www.domo.com/; American Fork, United States; founded 2010; public, DOMO on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Domo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Governed Data for AI Agents (https://domo.com/)
- For: teams (https://domo.com/)
- Price stated: Pricing (https://domo.com/)
- Starting price: 0 (https://www.domo.com/pricing)
- Free plan or trial: Free Trial (https://domo.com/)
- Integrations claimed: 1000 (https://domo.com/)
- Certifications: HIPAA, SOC 1, SOC 2, ISO 27001, ISO 27018, HITRUST, GDPR
- Customers named: UPS, TaylorMade, Life Time, Zippo, Lenovo, EDP Comercial, Henry Schein One, Traeger

## What it publishes

Every page domo.com exposes, read 2026-09-29: 14255 addresses. By kind, pages and the last 90 days:

- blog: 733 pages, 0 in the last 90 days, latest undated
- case study: 150 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 113 pages, 0 in the last 90 days, latest undated
- conference or event: 148 pages, 0 in the last 90 days, latest undated
- report or ebook: 130 pages, 0 in the last 90 days, latest undated
- comparison: 87 pages, 0 in the last 90 days, latest undated
- template or tool: 4 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1071 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 361 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.