# Demandbase: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 209 judge labels across 24 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/demandbase

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 9% | 3 | 25% | 8 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 6% | 5 | 46% | 70 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 2% | 14 | 0% | 7 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 2% | 34 | 67% | 3 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 0% | 56 | 54% | 48 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 12 | 20% | 20 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 39 | 36% | 11 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 14 | 25% | 8 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 85 | 29% | 7 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 32 | 0% | 4 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 34 | 33% | 3 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 57 | 0% | 2 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 65 | 0% | 2 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 89 | 50% | 2 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 41 | 50% | 2 |
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 28 | 0% | 2 |
| [Revenue intelligence and forecasting](https://www.gane.ai/index/gtm/sales/revenue-intelligence-and-forecasting/index.md) | 0% | 40 | 0% | 2 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 46 | 50% | 2 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 48 | 0% | 1 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 53 | 0% | 1 |
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 82 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 109 | 100% | 1 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 73 | 100% | 1 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 66 | 0% | 1 |

## What the models said for it

- "Demandbase — strongest as a broad enterprise ABM suite: account identification, intent, scoring, advertising, personalization, orchestration, and measurement in one platform." (GPT-5.4 mini, ABM)
- "A leading enterprise-grade ABM platform that offers deep account intelligence... ideal for mid-market companies that need a robust, all-in-one solution" (Mistral Small, ABM)
- "Demandbase is the leading account-based platform combining account intelligence, intent data, advertising, and analytics." (Claude Haiku 4.5, ABM)
- "most mid-sized B2B companies today buy ZoomInfo or Demandbase / 6sense for account-level audience building" (Muse Glimmer 30B, DMP)

## And against it

- "Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: ... legally contested and may not be compliant with privacy regulations" (Mistral Small, Intent data)
- "Avoid going straight to 6sense or Demandbase unless your annual budget for this alone is $60K+" (DeepSeek V4 Flash, Intent data)
- "Avoid enterprise platforms like Demandbase and 6sense unless you have at least $15K–$50K/year" (DeepSeek V4 Flash, ABM)
- "Avoid tools like 6sense or Demandbase unless your primary need is intent data and ABM at scale" (Grok 4.20, Marketing automation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 2 | 5 | 10 |
| GPT-5.4 mini | 2 | 4 | 0 | 3 | 9 |
| Gemini 3.5 Flash | 2 | 10 | 6 | 8 | 26 |
| Perplexity Sonar | 1 | 12 | 2 | 8 | 23 |
| Grok 4.20 | 0 | 3 | 7 | 11 | 21 |
| Mistral Small | 2 | 3 | 5 | 2 | 12 |
| DeepSeek V4 Flash | 1 | 6 | 1 | 10 | 18 |
| Llama 4 Maverick | 2 | 1 | 6 | 0 | 9 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 7 | 10 |
| Kimi K2 | 0 | 6 | 4 | 9 | 19 |
| GLM 4.7 FlashX | 2 | 5 | 5 | 3 | 15 |
| MiniMax M2.5 | 2 | 7 | 4 | 2 | 15 |
| GPT-6 Luna | 0 | 4 | 1 | 1 | 6 |
| Muse Glimmer 30B | 2 | 1 | 2 | 11 | 16 |

## Sources returned with these answers

The sites and pages cited by the answers that named Demandbase, from 581 of the 636 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 190 (its own site)
- g2.com: 185
- prospeo.io: 157
- hginsights.com: 114
- gane.ai/index: 99
- lemlist.com: 97
- 6sense.com: 71
- marketintelligencetools.com: 66
- guideflow.com: 65
- toolradar.com: 65

### Pages cited

- https://lemlist.com/blog/best-intent-data-providers: 72
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026: 54
- https://prospeo.io/s/account-based-marketing-software: 51
- https://blog.hubspot.com/marketing/account-based-marketing-software: 46
- https://hginsights.com/blog/b2b-data-providers: 46
- https://demandbase.com/blog/b2b-intent-data-providers: 45
- https://g2.com/categories/account-based-marketing: 44
- https://albato.com/blog/publications/best-abm-software: 37

## The company

Demandbase; https://www.demandbase.com; San Francisco, United States; founded 2006. From Wikidata, fetched 2026-09-14.

## In its own words

What Demandbase's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: ABM platform for B2B sales & marketing success; an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams. (https://demandbase.com/)
- For: B2B sales, marketing, advertising, and data teams (https://demandbase.com/)
- Price stated: Fill out the form, and we’ll customize a pricing plan that works perfectly for you. (https://www.demandbase.com/pricing)
- Starting price: 0 (https://www.demandbase.com/products/data)
- Certifications: ISO 27001, SOC 2
- Customers named: Zoom, IBM Consulting, SAP Concur, Breakout, Denodo, PageUp, Unanet, Achievers

## What it publishes

Every page demandbase.com exposes, read 2026-09-29: 2483 addresses. By kind, pages and the last 90 days:

- blog: 524 pages, 0 in the last 90 days, latest undated
- case study: 60 pages, 0 in the last 90 days, latest 2025-09-29
- webinar or virtual event: 170 pages, 0 in the last 90 days, latest 2023-08-16
- conference or event: 45 pages, 6 in the last 90 days, latest 2026-09-21
- report or ebook: 125 pages, 0 in the last 90 days, latest 2025-05-01
- comparison: 16 pages, 4 in the last 90 days, latest 2026-09-02
- template or tool: 5 pages, 0 in the last 90 days, latest 2024-12-20
- glossary or explainer: 14 pages, 2 in the last 90 days, latest 2026-09-04
- podcast or video: 397 pages, 0 in the last 90 days, latest 2024-07-23
- news or press: 256 pages, 0 in the last 90 days, latest 2024-09-24
- Recent: 2026-09-21 conference or event: Cmo cro growth strategy https://www.demandbase.com/resources/event/cmo-cro-growth-strategy
- Recent: 2026-09-04 glossary or explainer: What is a go to market gtm strategy https://www.demandbase.com/blog/what-is-a-go-to-market-gtm-strategy
- Recent: 2026-09-02 comparison: Apollo alternatives competitors https://www.demandbase.com/blog/apollo-alternatives-competitors
- Recent: 2026-08-28 comparison: Demandbase ai vs general ai https://www.demandbase.com/blog/demandbase-ai-vs-general-ai
- Recent: 2026-08-20 conference or event: Funnel to fork new york hudson table https://www.demandbase.com/resources/event/funnel-to-fork-new-york-hudson-table
- Recent: 2026-08-11 glossary or explainer: What is intent data https://www.demandbase.com/faq/what-is-intent-data

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.