# Demandbase alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 823 of the 1,008 answers in the 4 categories where Demandbase holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/demandbase/alternatives ## Named instead, most often (every category and segment added) - Apollo.io: 199 - Skai: 44 - HubSpot Marketing Hub: 40 - Google Ads: 35 - ZoomInfo SalesOS: 33 - AdRoll ABM: 29 ## Account-based marketing platforms **Small business**: 83 of 84 answers did not name Demandbase (Demandbase is #12 of 12 at 0%). - HubSpot Marketing Hub: first choice in 33 of those 83 - Apollo.io: first choice in 19 of those 83 - AdRoll ABM: first choice in 16 of those 83 - ZenABM: first choice in 4 of those 83 - ActiveCampaign: first choice in 2 of those 83 - HubSpot ABM Software: first choice in 2 of those 83 - RB2B: first choice in 2 of those 83 - Dealfront: first choice in 1 of those 83 **Mid-market**: 55 of 84 answers did not name Demandbase (Demandbase is #5 of 8 at 6%). - AdRoll ABM: first choice in 13 of those 55 - Apollo.io: first choice in 5 of those 55 - HubSpot Marketing Hub: first choice in 5 of those 55 - Terminus: first choice in 2 of those 55 - ZenABM: first choice in 2 of those 55 - Dealfront: first choice in 1 of those 55 - HubSpot CRM: first choice in 1 of those 55 - Mutiny: first choice in 1 of those 55 **Enterprise**: 26 of 84 answers did not name Demandbase (Demandbase is #1 of 8 at 46%). - N.Rich: first choice in 3 of those 26 - Abmatic AI: first choice in 1 of those 26 - HubSpot Marketing Hub: first choice in 1 of those 26 - Propensity ABM: first choice in 1 of those 26 - UserGems: first choice in 1 of those 26 ## B2B intent data providers **Small business**: 83 of 84 answers did not name Demandbase (Demandbase is #13 of 13 at 0%). - Apollo.io: first choice in 50 of those 83 - Dealfront: first choice in 9 of those 83 - RB2B: first choice in 5 of those 83 - G2 Buyer Intent: first choice in 4 of those 83 - 6sense: first choice in 1 of those 83 - Apollo.io intent add-on: first choice in 1 of those 83 - Clari Copilot: first choice in 1 of those 83 - Diginius Insight: first choice in 1 of those 83 **Mid-market**: 70 of 84 answers did not name Demandbase (Demandbase is #12 of 12 at 0%). - Bombora: first choice in 19 of those 70 - Apollo.io: first choice in 16 of those 70 - ZoomInfo: first choice in 5 of those 70 - Dealfront: first choice in 3 of those 70 - Cognism: first choice in 2 of those 70 - Factors.ai: first choice in 2 of those 70 - G2 Buyer Intent: first choice in 2 of those 70 - HubSpot Breeze Intelligence: first choice in 2 of those 70 **Enterprise**: 41 of 84 answers did not name Demandbase (Demandbase is #3 of 9 at 12%). - Bombora: first choice in 10 of those 41 - 6sense: first choice in 4 of those 41 - Cognism: first choice in 2 of those 41 - Apollo.io: first choice in 1 of those 41 - G2 Buyer Intent: first choice in 1 of those 41 - RB2B: first choice in 1 of those 41 - Warmly: first choice in 1 of those 41 - ZoomInfo: first choice in 1 of those 41 ## Sales intelligence and contact data **Small business**: 84 of 84 answers did not name Demandbase. - Apollo.io: first choice in 62 of those 84 - Lusha: first choice in 3 of those 84 - Hunter: first choice in 2 of those 84 - Cognism: first choice in 1 of those 84 - Databar: first choice in 1 of those 84 - Origami: first choice in 1 of those 84 - ZoomInfo SalesOS: first choice in 1 of those 84 **Mid-market**: 77 of 84 answers did not name Demandbase (Demandbase is #11 of 13 at 0%). - Apollo.io: first choice in 42 of those 77 - ZoomInfo SalesOS: first choice in 7 of those 77 - Cognism: first choice in 1 of those 77 - Hunter: first choice in 1 of those 77 - ReachStream: first choice in 1 of those 77 **Enterprise**: 62 of 84 answers did not name Demandbase (Demandbase is #4 of 12 at 2%). - ZoomInfo SalesOS: first choice in 25 of those 62 - Cognism: first choice in 5 of those 62 - Apollo.io: first choice in 4 of those 62 - 6sense Sales Intelligence: first choice in 1 of those 62 - Amplemarket: first choice in 1 of those 62 - FullEnrich: first choice in 1 of those 62 - LinkedIn Sales Navigator: first choice in 1 of those 62 - SalesIntel: first choice in 1 of those 62 ## Search and social advertising platforms **Small business**: 84 of 84 answers did not name Demandbase. - Google Ads: first choice in 19 of those 84 - Meta Ads: first choice in 15 of those 84 - AdFlint: first choice in 12 of those 84 - Adzooma: first choice in 11 of those 84 - Optmyzr: first choice in 11 of those 84 - HubSpot Ads: first choice in 10 of those 84 - AdEspresso: first choice in 5 of those 84 - LinkedIn Campaign Manager: first choice in 3 of those 84 **Mid-market**: 79 of 84 answers did not name Demandbase (Demandbase is #18 of 18 at 0%). - Google Ads: first choice in 16 of those 79 - Optmyzr: first choice in 12 of those 79 - Meta Ads: first choice in 11 of those 79 - Adzooma: first choice in 6 of those 79 - HubSpot Ads: first choice in 4 of those 79 - Skai: first choice in 4 of those 79 - AdFlint: first choice in 3 of those 79 - Metadata.io: first choice in 3 of those 79 **Enterprise**: 79 of 84 answers did not name Demandbase. - Skai: first choice in 40 of those 79 - Google Search Ads 360: first choice in 11 of those 79 - Marin Software: first choice in 6 of those 79 - Smartly: first choice in 4 of those 79 - Optmyzr: first choice in 2 of those 79 - Adpulse: first choice in 1 of those 79 - Google Display & Video 360: first choice in 1 of those 79 - HubSpot Marketing Hub: first choice in 1 of those 79 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.