# Demandbase CTV: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 1 category by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/demandbase-ctv

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 4% | 6 | 0% | 13 |

## What the models said for it

- "If your priority is account-level targeting and connecting CTV to pipeline, start with Demandbase CTV/Piper." (Muse Glimmer 30B, Video ads)
- "Top Recommendation: Demandbase CTV" (MiniMax M2.5, Video ads)
- "Best if you're already doing ABM ... Caveat: It's an enterprise-grade platform and may be overkill or cost-prohibitive for some mid-sized companies." (DeepSeek V4 Flash, Video ads)
- "Built specifically for B2B account-based marketing (ABM)... Ideal if your focus is ABM, but it may feel more enterprise-oriented." (Grok 4.20, Video ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Demandbase CTV, from 34 of the 36 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 32 (its own site)
- g2.com: 18
- gane.ai/index: 14
- tatari.tv: 12
- vibe.co: 12
- heysid.com: 9
- sona.com: 9
- stackadapt.com: 8
- about.ads.microsoft.com: 7
- diginomica.com: 6

### Pages cited

- https://demandbase.com/blog/best-ctv-advertising-platforms: 23
- https://demandbase.com/blog/ctv-b2b-advertising: 12
- https://tatari.tv/insights/best-ctv-ad-platforms-of-2026: 12
- https://www.gane.ai/index/gtm/marketing/video-advertising/enterprise: 10
- https://sona.com/blog/b2b-video-marketing-statistics-insights-trends-and-best-practices: 9
- https://demandbase.com/blog/6-b2b-advertising-platforms-worth-considering-for-2026: 8
- https://about.ads.microsoft.com/en/solutions/ad-products-formats/video-ctv: 6
- https://diginomica.com/now-time-b2b-tun-ctv-advertising: 6

## The company

Demandbase; https://www.demandbase.com; San Francisco, United States; founded 2006. From Wikidata, fetched 2026-09-14.

## In its own words

What Demandbase CTV's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Introducing CTV advertising by Demandbase (https://www.demandbase.com/products/advertising/ctv/)
- For: B2B digital advertising (https://www.demandbase.com/products/advertising/ctv/)
- Certifications: ISO 27001, SOC 2
- Customers named: Zoom, IBM, SAP Concur

## What it publishes

Every page demandbase.com exposes, read 2026-09-29: 2483 addresses. By kind, pages and the last 90 days:

- blog: 524 pages, 0 in the last 90 days, latest undated
- case study: 60 pages, 0 in the last 90 days, latest 2025-09-29
- webinar or virtual event: 170 pages, 0 in the last 90 days, latest 2023-08-16
- conference or event: 45 pages, 6 in the last 90 days, latest 2026-09-21
- report or ebook: 125 pages, 0 in the last 90 days, latest 2025-05-01
- comparison: 16 pages, 4 in the last 90 days, latest 2026-09-02
- template or tool: 5 pages, 0 in the last 90 days, latest 2024-12-20
- glossary or explainer: 14 pages, 2 in the last 90 days, latest 2026-09-04
- podcast or video: 397 pages, 0 in the last 90 days, latest 2024-07-23
- news or press: 256 pages, 0 in the last 90 days, latest 2024-09-24
- Recent: 2026-09-21 conference or event: Cmo cro growth strategy https://www.demandbase.com/resources/event/cmo-cro-growth-strategy
- Recent: 2026-09-04 glossary or explainer: What is a go to market gtm strategy https://www.demandbase.com/blog/what-is-a-go-to-market-gtm-strategy
- Recent: 2026-09-02 comparison: Apollo alternatives competitors https://www.demandbase.com/blog/apollo-alternatives-competitors
- Recent: 2026-08-28 comparison: Demandbase ai vs general ai https://www.demandbase.com/blog/demandbase-ai-vs-general-ai
- Recent: 2026-08-20 conference or event: Funnel to fork new york hudson table https://www.demandbase.com/resources/event/funnel-to-fork-new-york-hudson-table
- Recent: 2026-08-11 glossary or explainer: What is intent data https://www.demandbase.com/faq/what-is-intent-data

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.