# dbt: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 56 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/dbt

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 2% | 22 | 0% | 1 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 1% | 8 | 2% | 50 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 82 | 33% | 3 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 60 | 0% | 2 |

## What the models said for it

- "dbt Core on BigQuery / Snowflake | Practically $0 cost, total control over deterministic identity rules." (Gemini 3.5 Flash, Identity)
- "Transformation | dbt Core (open-source) | The industry standard for modeling marketing data" (Grok 4.20, Warehouse & ETL)
- "Build reusable, tested SQL models for customers, campaigns, spend, and attribution without starting with a paid platform." (GPT-6 Luna, Warehouse & ETL)
- "Alternatively, dbt (data build tool) is excellent for transforming data within your warehouse and is open-source" (Mistral Small, Warehouse & ETL)

## And against it

- "supports transformation, automated tests, and lineage, but is not a direct CRM-cleaning interface" (Perplexity Sonar, CRM data quality)
- "Tools like dbt (for transformations) add value but increase complexity." (Grok 4.20, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 6 | 0 | 0 | 6 |
| Gemini 3.5 Flash | 1 | 4 | 1 | 0 | 6 |
| Perplexity Sonar | 0 | 3 | 2 | 1 | 6 |
| Grok 4.20 | 1 | 3 | 3 | 1 | 8 |
| Mistral Small | 0 | 4 | 0 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 4 | 2 | 0 | 6 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named dbt, from 122 of the 142 answers that named it (only the models that return a source list).

### Domains cited

- hightouch.com: 46
- gane.ai/index: 45
- skyvia.com: 40
- hevodata.com: 38
- datachannel.co: 37
- aboutmartech.com: 36
- leadjourney.io: 34
- zoho.com: 30
- toolradar.com: 28
- g2.com: 27

### Pages cited

- https://hevodata.com/etl-tools/reverse-etl: 34
- https://leadjourney.io/blog/best-marketing-data-warehouse: 34
- https://datachannel.co/blogs/top-reverse-etl-tools-2024: 31
- https://zoho.com/dataprep/top-reverse-etl-tools.html: 30
- https://skyvia.com/blog/best-reverse-etl-tools: 28
- https://toolradar.com/guides/best-reverse-etl-tools: 26
- https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/smb: 22
- https://darwinapps.com/blog/9-best-reverse-etl-tools-for-crm-and-ad-platform-sync-in-2026: 20

## The company

dbt-core; https://www.getdbt.com/. From Wikidata, fetched 2026-09-14.

## In its own words

What dbt's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The open standard for modern, AI-ready data transformation (https://getdbt.com/)
- For: data teams (https://getdbt.com/)
- Price stated: Free Developer plan. Starter at $100/seat/month. Custom Enterprise options. (https://www.getdbt.com/pricing)
- Starting price: 100 (https://www.getdbt.com/pricing)
- Free plan or trial: Create a free account (https://getdbt.com/)
- Integrations claimed: 6 (https://getdbt.com/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 42001, GDPR, CCPA, ISO 27701
- Hosting: United States, Germany, Australia, Japan, United Kingdom, Ireland
- Customers named: Sweetgreen, Bilt Rewards, Nasdaq, HubSpot, JetBlue, SafetyCulture, McDonald's, Siemens

## What it publishes

Every page getdbt.com exposes, read 2026-09-29: 3652 addresses. By kind, pages and the last 90 days:

- blog: 165 pages, 0 in the last 90 days, latest undated
- case study: 61 pages, 0 in the last 90 days, latest 2025-04-17
- webinar or virtual event: 176 pages, 0 in the last 90 days, latest undated
- conference or event: 555 pages, 0 in the last 90 days, latest 2026-06-07
- report or ebook: 83 pages, 35 in the last 90 days, latest 2026-09-29
- comparison: 22 pages, 1 in the last 90 days, latest 2026-08-27
- template or tool: 3 pages, 1 in the last 90 days, latest 2026-09-04
- glossary or explainer: 10 pages, 0 in the last 90 days, latest undated
- podcast or video: 3 pages, 0 in the last 90 days, latest 2022-02-25
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-29 report or ebook: Athena https://docs.getdbt.com/guides/athena
- Recent: 2026-09-29 report or ebook: Azure synapse analytics https://docs.getdbt.com/guides/azure-synapse-analytics
- Recent: 2026-09-29 report or ebook: Bigquery https://docs.getdbt.com/guides/bigquery
- Recent: 2026-09-29 report or ebook: Databricks https://docs.getdbt.com/guides/databricks
- Recent: 2026-09-29 report or ebook: Redshift https://docs.getdbt.com/guides/redshift
- Recent: 2026-09-29 report or ebook: Snowflake https://docs.getdbt.com/guides/snowflake

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.