# dbt alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 154 of the 252 answers in the 1 category where dbt holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/dbt/alternatives

## Named instead, most often (every category and segment added)

- Hightouch: 105
- BigQuery: 53
- Snowflake: 34
- Census: 24
- Amazon Redshift: 3
- Fivetran: 2

## Data warehouse and reverse ETL for marketing

**Small business**: 49 of 84 answers did not name dbt (dbt is #6 of 18 at 0%).

- BigQuery: first choice in 34 of those 49
- Hightouch: first choice in 34 of those 49
- Snowflake: first choice in 4 of those 49
- Census: first choice in 3 of those 49
- DuckDB: first choice in 1 of those 49
- MotherDuck: first choice in 1 of those 49
- Mozart Data: first choice in 1 of those 49

**Mid-market**: 47 of 84 answers did not name dbt (dbt is #7 of 12 at 1%).

- Hightouch: first choice in 27 of those 47
- BigQuery: first choice in 10 of those 47
- Census: first choice in 8 of those 47
- Snowflake: first choice in 8 of those 47
- RudderStack Reverse ETL: first choice in 2 of those 47
- Airbyte: first choice in 1 of those 47
- Fivetran: first choice in 1 of those 47
- Skyvia: first choice in 1 of those 47

**Enterprise**: 58 of 84 answers did not name dbt (dbt is #8 of 12 at 0%).

- Hightouch: first choice in 44 of those 58
- Snowflake: first choice in 22 of those 58
- Census: first choice in 13 of those 58
- BigQuery: first choice in 9 of those 58
- Amazon Redshift: first choice in 3 of those 58
- Databricks SQL Warehouse: first choice in 1 of those 58
- Fivetran: first choice in 1 of those 58
- Integrate.io: first choice in 1 of those 58

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.