# Databricks SQL Warehouse alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 216 of the 252 answers in the 1 category where Databricks SQL Warehouse holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/databricks-sql-warehouse/alternatives

## Named instead, most often (every category and segment added)

- Hightouch: 150
- BigQuery: 99
- Snowflake: 53
- Census: 28
- Airbyte: 8
- Amazon Redshift: 2

## Data warehouse and reverse ETL for marketing

**Small business**: 83 of 84 answers did not name Databricks SQL Warehouse (Databricks SQL Warehouse is #17 of 18 at 0%).

- BigQuery: first choice in 64 of those 83
- Hightouch: first choice in 58 of those 83
- Snowflake: first choice in 10 of those 83
- Census: first choice in 6 of those 83
- Airbyte: first choice in 2 of those 83
- DuckDB: first choice in 1 of those 83
- Hightouch Basic Reverse ETL: first choice in 1 of those 83
- MetricHero: first choice in 1 of those 83

**Mid-market**: 78 of 84 answers did not name Databricks SQL Warehouse (Databricks SQL Warehouse is #12 of 12 at 0%).

- Hightouch: first choice in 51 of those 78
- BigQuery: first choice in 27 of those 78
- Snowflake: first choice in 23 of those 78
- Census: first choice in 11 of those 78
- Airbyte: first choice in 6 of those 78
- RudderStack Reverse ETL: first choice in 2 of those 78
- Amazon Redshift: first choice in 1 of those 78
- Fivetran: first choice in 1 of those 78

**Enterprise**: 55 of 84 answers did not name Databricks SQL Warehouse (Databricks SQL Warehouse is #7 of 12 at 0%).

- Hightouch: first choice in 41 of those 55
- Snowflake: first choice in 20 of those 55
- Census: first choice in 11 of those 55
- BigQuery: first choice in 8 of those 55
- Amazon Redshift: first choice in 1 of those 55
- Fivetran: first choice in 1 of those 55
- Integrate.io: first choice in 1 of those 55
- Matia: first choice in 1 of those 55

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.